Lil Yachty x Reese’s Puffs Announce New Collab

Atlanta rapper Lil Yachty has recently announced a new collab with Reese’s Puffs. Following the lead of Travis Scott, Yachty designed his own limited-edition cereal box for the brand, featuring his signature braids glossing the front packaging. It will soon be available to purchase at grocery stores in the United States and Canada for $3.99. Along with his custom cereal box, the “One Night” crooner also recorded a reworked version of the Reese’s Puffs rap produced by Earl On The Beat.

Lil Yachty poses for a photo with a bowl of Reese’s Puffs cereal.

Speaking to HYPEBEAST about the project, Yachty emphasized his excitement for working with the cereal company: “This isn’t like miniscule, this is really major. It’ll be everywhere, everywhere, you know. And everyone grocery shops, from your grandmother to your nephew and niece and everyone. So it’s just, it’s super cool. I love anytime I’m doing anything that’s led by my workspace and interest in something. I always have fun doing that.”

Stream Lil Yachty’s “Reese’s Puffs Rap (THE REE-MIX)” below and keep an eye out on your local grocery store shelves soon!

Harrison Kramer | IG @Harrison_Kramer | Twitter @HarrisonKramer1

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