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Lizzo Partners With Fabletics For New Line Of Bodywear: ‘Yitty’

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yitty, Lizzo
Image Source: Francis Specker/CBS via Getty Images

Lizzo has created a shapewear line called Yitty.

The singer and body positivity activist recently partnered with Fabletics Inc. to launch Yitty, which refers to her childhood nickname. Lizzo has been developing the brand for three years, and it is scheduled to launch on April 12 with around 100 pieces divided into three collections: Nearly Naked, Mesh Me, and Major Label.

Among the products available are bras, underwear, bodysuits, and matching sets, available in sizes ranging from XS to 6X. The 33-year-old announced Yitty on Instagram on Wednesday, insisting she wants to help others embrace who they are.

 

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A post shared by Lizzo (@lizzobeeating)

“I don’t know about y’all – but I’m sick of people telling me how I’m supposed to look and feel about my body. I’m tired of discomfort being synonymous with sexy,” she wrote. ” If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON. @YITTY isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard.”

 

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A post shared by Lizzo (@lizzobeeating)

‘Yitty’ Founder Prefers The Term “Bodywear” Over “Shapewear”

Furthermore, Lizzo told The New York Times that she prefers the term “bodywear” over “shapewear”.  However, no one understood her preference. Also, she states that she wishes to help others “enjoy autonomy” with their bodies.

“I don’t want to be the only one who can enjoy autonomy with my body because I am now in a privileged position where people want to make me stuff and I can afford it,” she explained. “I want to help other people out in that way too.”

The “Juice” singer serves as the chairman and co-founder of Yitty and appears in many ads. Also, Yitty will be available on its own website, the Fabletics website, and in Fabletics retail stores.

Written by Nikiya Biggs

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