In an announcement on Wednesday, Ma$e revealed that he is signing a deal with Death Row Records. The Harlem rapper will be the first artist to rep both Bad Boy and Death Row, the powerhouse labels known for their bitter feud in the 90s.
Ma$e announced the deal in an Instagram video on Wednesday. Earlier this year, Death Row was acquired by Snoop Dogg for an undisclosed amount.
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“I’m on Crenshaw- just passed Pico, just passed Slauson- and I’m out here to meet with Snoop so I can do another joint venture with Death Row Records,” Ma$e said while riding through Los Angeles. “I’ll be officially the first one signed to Bad Boy and Death Row. And we gon’ get the Tupac thing rekindled. Let’s see where we go with that.”
While the deal is not yet official, Ma$e’s signing would be historic given the bad blood between Death Row and Bad Boy. Their fierce rivalry in the 90s culminated in the murders of Tupac and The Notorious B.I.G.
The 46-year-old helped spearhead Bad Boy’s dominance during the “shiny suit” era. He was responsible for hit tracks like “Feel So Good,” “What You Want” and “Mo Money Mo Problems” along with Biggie. Ma$e released three albums- Harlem World, Double Up, and Welcome Back before leaving in 2012. In the past, he has entertained joining up with Drake’s OVO Sound and Rick Ross’s Maybach Music Group.
Ma$e’s beef with Diddy
Like other former Bad Boy artists, Ma$e’s relationship with Diddy has turned sour since leaving the label. His deal with Death Row may be an attempt to ruffle his former boss’s feathers.
The MC aired his grievances during a recent interview on the Million Dollaz Worth of Game podcast. During the podcast, Ma$e accused Diddy of not giving him due credit or payment during his time with Bad Boy.
“I felt like I did more than I got credit for, more than I got paid for,” the Harlem rapper explained. He also expressed that he felt as if Diddy wasn’t paying him his worth, causing disdain between the two.
However, Ma$e isn’t the only one plotting to bridge the gap between the rivals. During his appearance on Drink Champs in April, Snoop Dogg revealed he and Diddy have discussed an alliance.
“We can show growth and progression that we can move forward,” the rap mogul said. He also said that he and Diddy “can take this Bad Boy, Death Row, what it used to be, and make it a collaboration on peace and love. ‘Cause that’s who I am. I’m Suge and Puffy.”
Written by Olan Bryant