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Mulatto Changes Her Name To Latto

Mulatto Made the Final  Switch to Her Moniker Recently

On Monday, the news was confirmed through every streaming platform. Now, fans can call her Latto instead. For a hot minute, the successful rapstress voiced her decision to drop her former stage name. The reasoning was because of the offensive meaning behind it. Word is, she’s changed it ahead of the premiere of her album today. 

 

The term mulatto describes a mixed individual with African American and Caucasian roots. Sadly, the term was used slur during times of slavery and segregation in America. Hence, why it’s quite offensive. The root of the word references the offspring of a horse and a donkey.

 
She first spoke about changing her name during an interview with Hip-Hop DX.

You know you might know your intentions, but these are strangers who don’t know you, never even met you in person,” Mulatto expressed in the interview. “So you gotta hear each other out, and if you know those aren’t your intentions and that’s how it’s seen, it’s like why not make a change or alter it? For me, it was the name. So now I’m like, ‘OK, my intentions were to never glorify being mulatto.’ So if that’s how it’s being perceived and people think I’m saying, ‘Oh, I’m better because I’m mulatto’ or ‘My personality trait is mulatto’ … then I need to change the matter at hand.”

Changing her social media handles aren’t enough. She adds “that’s not sensitive enough to the subject matter.” and she wants “to be able to speak on it” so people can hear her out. She further says that changing your name in the music industry isn’t easy and it comes with a lot of logistics.

“I want them to also understand that the name change at this level in your career is a big decision,” the 22-year-old rapper continued during her Hot Freestyle interview. “Freaking investors, labels, everything. Been riding on this name, so it is a big decision. It’s way deeper than a tweet.” 

Mulatto via The Blast
Mulatto via The Blast
Yesterday, the fashion/music influencer made a video post on Instagram. The song hints at the name change.

“You gotta be strategic with the word choice because it could come off a way that you don’t mean. That’s how I got in this predicament in the first place with the damn name,” she said. “That’s why you gotta be proactive with the word choice. Gotta think ahead. My intentions weren’t for the backlash. Exactly what I’m saying in the song. Intentions weren’t for that.”

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Offset Launches Virtual Platform for Artist-Driven Live Concerts

Offset, in partnership with Axis Replay, launched AXSD Media, a production company focused on live and virtually-streamed concerts and events.

https://www.instagram.com/p/CFAnBV5B_tf/

With this partnership, the multi-platinum rapper and entertainment company, Axis Replay, implemented a monthly concert series that will feature emerging artists who want to perform live for their fans.

 

The artists are competing for a cash prize and the opportunity to open up for an A-list celebrity for an upcoming show on September 26. 

 

In an interview with HipHopDX, Offset speaks on the adversities artists face during this time. 

 

“With COVID-19 shutting down performances, it’s tough on artists mentally and financially; especially emerging artists. “AXSD Media offers a solution that lets artists do what they love in-person as safely as possible while still reaching fans virtually at the same time. We need to interact with our fans in-person and virtually. AXSD Media found a way to make that happen.”

 

The CEO of Axis Replay, Allie Young, states that the company’s mission “is to create experience-focused activations and that has translated well into streamed productions. Being a part of the music, entertainment, gaming and sports ecosystem, it made a lot of sense for us to leverage our experience and expertise to reconnect the industries that have been devastated by this pandemic.”

 

Netflix’s Rhythm + Flow artist, Caleb Colossus, Foreign Jade, DreDay 3.0, Bria Anai, Brendon G, Butta Baby & Papi Curt, Keeyen Martin, Kiya Lacey and Timothy Isaiah are all slated to perform.

 

In accordance with CDC guidelines, the first concert produced by the partnership will broadcast on FutureStream tonight (Friday September 11th 2020) at 9PM – 11PM EST.

Tickets may be purchased at www.axrexp.com.

 

Alisha Brown | Instagram & Twitter: @lishablive

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