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URL and Chris Brown Host Rap Battles Over the Weekend

Chris Brown and the URL (Ultimate Rap League) teamed up this weekend to give Hip hop fans an epic Halloween treat. According to HotNewHipHop, the event took place at Brown’s mansion on Friday, October 29.  And the rap battles reportedly featured Lu Castro, Fonz, Charlie Clips, and Gawd Chess.  However, this card was no surprise to fans as the lineup was mentioned before the battle took place.

A full weekend for URL

Of course, this is not the only thing that URL had in store for fans. The league also brought Drake’s “Til Death Do Us Part” hip hop battle royale to fans over the holiday weekend. And the promotion was off the hook.  In fact, prior to taking place, the event was being marketed as one of the most significant rap battle events in history. According to Daily Mail, “It is a shifting of the culture…” touting it as an epic showdown not to be missed. 

Chris Brown agrees, URL is doing big things

According to Brown’s statement, he is fully down for what URL is contributing to hip hop culture. 

“what the URL.TV movement is doing for the culture is crazy.”

And he’s right. What URL is doing to showcase and promote artist is undoubtedly applaudable. 

URL gives big ups to Drake

The Co-founder of URL Troy’ Smack White’ Mitchell gives mad kudos to Drake for making things happen. According to Mitchell

“‘Over the last 20 months, Drake helped their brand grow by facilitating their partnership with Caffeine, allowing them to stream their premium content for free to their fanbase.”

This is certainly good news for fans. It is definitely amazing to have a front-row seat and free access to art that is at the forefront of moving and shifting hip-hop culture.

Access Granted

For hip hop fans who want in on the action that took place at Brown’s mansion, the event will be soon streaming. According to vibemylife.com, “The two surprise battles held at Chris Brown’s crib are set to be streamed on Caffeine.tv on Sunday, November 2.” And for those looking for a recap of “Til Death Do Us Part,” it can also be found streaming on the same site. 

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Interested in more on Drake and “Til Death Do Us Part”? Check out FM HipHop’s retrospective article.

Written By:

Renae Richardson

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Drake’s ‘Til Death Do Us’ Part Sparks Culture Shift

Drake is arguably the most iconic rapper of his time. He is pushing his superstar status to a whole new level with his latest venture.  The OVO superstar has partnered with Ultimate Rap League (URL) and Caffeine TV to host Til Death Do Us Part, which is scheduled to take place in Long Beach, California on Oct. 30.

“I really put this event together because there’s so much time we spend debating, in sport, in competition, what if, you know? What would happen if this person had to go up against this person? You know, a lot of the time our debates stem from our dream matchups, and this event, fortunately for us in battle rap, is that debate coming to life.” – Drake

The Canadian born rapper, celebrated his birthday Oct., 23, uniquely with a wild west themed party. This star studded event was one of the hottest themed parties of the year. Additionally, his celebratory endeavors seemingly amplify his dedication to hip hop. Not to mention his Billboard charting success.

This battle rap event magnifies Drake’s birthday and URL’s 12th anniversary. Til Death Do Us Part, will feature dream matchups such as Loaded Lux and Geechi Gotti; Pat Stay and Real Sikh; Tay Roc and Nu Jerzy Twork. These names only scratch the surface of what fans can expect.

URL’s co-founder Troy “Smack White” Mitchell expects this event to be the biggest event in battle rap history.

 

In anticipation of this epic event, fans have began to create hilarious impersonations of the battle rappers. Twitter has erupted with fans who are taking on the challenge of creating creative bars to insinuate the upcoming participants style.

Drake’s live-streaming history

URL announced this partnership in February as the world’s largest battle rap competition. URL is it’s biggest platform to date and by partnering with live-streaming platform Caffeine led to a reported multi-year deal. Ultimately, this deal gave the rapper his own streaming channel. Caffeine’s ultimate goal is to rival Amazon’s Twitch and Google’s YouTube through partnerships with some of the biggest stars in the entertainment arena. Caffeine originally launched in November 2019 and was created by Apple designer Ben Keighran.

Drake is no stranger to the live stream game.  In 2018, he broke records during a Twitch live stream where he paired with Travis Scott, NFL wide receiver JuJu Smith-Schuster and professional gamer Ninja for a Fortnight battle that harvested over 628,000 viewers.

Drakes plan to rewrite history is underway. He has left a lasting impression on a pivotal moment in rap history.  On the contrary, the actor turned rapper is no one track entertainer and he is bulldozing his way into hip hop history.

Written by Antoinette Ford

Instagram: missford2u_