SeeHer is a leading campaign to eliminate gender bias in advertising, entertainment, and music tech startups. Breakr proudly announces that Amanda Adams, Brianna Knight, and also D’anna Stewart are the winners of the #HerBigBreakContest.
In addition to providing women musicians with the tools and resources needed to continue developing their careers, the contest also supports emerging female artists.
Moreover, Adams, Knight, and Stewart will participate in a four-week accelerator program. It will include mentoring by female music executives, advice on influencer marketing campaigns, and the opportunity to perform live on Twitch to help advance their careers.
Accelerator Program
SeeHer offers the accelerator program. The SeeHer HearHer music initiative works to eliminate the industry’s gender bias and increase the representation of women both in front of and behind the microphone.
Furthermore, for the first #HerBigBreakContest, the organization partnered with Breakr. Breakr connects emerging artists and brands with influencers to empower and elevate women in music.
“We were delighted by the vast number of incredible submissions for our first #HerBigBreakContest,” said Jeannine Shao Collins, the SeeHer president. “Last year, women made up less than a quarter of artists and less than fifteen percent of songwriters across popular songs.”
What Will The Winners Of The #HerBigBreakContest Gain From This Program?
Furthermore, Knight, Stewart, and Williams will have the chance to speak with songwriters, DJs, producers, and engineers to understand the music industry better. In addition, they will receive advice from marketing and branding experts.
The three winners will undergo media training before their live performance on Twitch to be more comfortable engaging with the media. Also, the artists will have the opportunity to meet and network with top music executives.
Along with the previously announced mentors, Donna Lamar, Executive Creative Director at Spotify; Tolu Ayeni, Music Partnerships, Instagram, and many more.
“There should be more resources for women artists because a lot of the music industry is built from relationships,” said musical duo and mentors Coco and Breezy. “It’s important that we share our resources, relationships, and advice with up-and-coming musicians to help set them up for success.”
More About The #HerBigBreakContest Winners
Amanda Adams is a singer and songwriter from Tampa, FL, who recently relocated to Los Angeles, CA. Adam’s covers of popular songs, including “Hrs and Hrs” by Muni Long, have been making waves on social media.
From Spring Valley, New York, Brianna Knight is an R&B and Neo-Soul singer, songwriter, and producer. She has appeared at the Apollo twice, appeared in Earmilk & VIBE magazine, and recently wrote jingles for Chime.
D’anna Stewart is a singer, songwriter, and musician from Compton, California. She started singing at eight years old. Moreover, during the last 13 years, she has written music for television professionally. Recently, she contributed to the theme song of the rebooted TV series “The Proud Family” on Disney+.
The #HerBigBreakContest was open to emerging women artists from Mar 15 through Apr 6. Furthermore, participants were encouraged to post an online video showing their singing using the hashtag #HerBigBreakContest. Moreover, a panel of entertainment executives and high-profile influencers evaluated the submissions to select the winners.
A Brief Overview of Breakr
Furthermore, Breakr is a two-sided marketplace that uses influencers to connect artists and brands. The marketplace helps brands and artists launch new music and products. A key feature of Breakr is the music discovery component, which empowers creatives and facilitates real collaboration. In addition, through its community of over 60,000 creators, Breakr is changing how artists break their music and brands succeed with content-driven influencer campaigns.
To learn more, visit MusicBreakr.com, and follow Breakr on social media @MusicBreakr (Instagram, Facebook, TikTok, Twitter), @Breakr (LinkedIn).
Introducing SeeHer
SeeHer is a global movement of media, marketing, and entertainment leaders dedicated to ensuring that female characters are depicted correctly in media and advertising. Furthermore, The Female Quotient (The FQ) and the Association of National Advertisers (ANA) introduced SeeHer in 2016 to alter how females are portrayed in the media. To assist members in evaluating success, SeeHer led the development of the Gender Equality Measure® (GEM®), the first study to measure gender bias in advertisements and television programming.
In addition, Research from GEM demonstrates that representations of women accurately increase both purchase intent and brand awareness. As a result of winning the prestigious ESOMAR Research Effectiveness Award in 2017, GEM® techniques rapidly became the industry standard. These techniques first appeared globally in 2018. Also, in 2019, the movement added sports (SeeHer In Sports) and music (SeeHer Hear Her) to its verticals.
Visit SeeHer.com and follow SeeHer on social media @SeeHer (Instagram, Facebook, LinkedIn), @SeeHerOfficial (TikTok, Twitter).
Written by Nikiya Biggs
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