While the world was in quarantine, many trends and social media apps increased in popularity. I mean, what is there to use when you must avoid the outside world in 2020? The internet. The internet was the only tool that kept many people connected to others around them. Even if it was virtually, the internet was pretty much a haven. Not only did it provide information regarding covid but also comedic and entertainment purposes. Tik-Tok and Verzuz had a massive impact on social media.
Many people thought Verzuz started last year. But in actuality, Verzuz was created in 2017, which led to a producer battle during Hot 97 Summer Jam in 2018. Over time Swizz Beatz and Timbaland would battle each other and other producers until Verzuz picked up its popularity in 2020. Verzuz became a televised event, although it was on social media. Every week people look forward to these matches. Teddy Riley versus Baby Face, Keyshia Cole versus Ashanti, Patti Labelle versus Glady’s night, Monica versus Brandy, and let’s not forget to mention the awkward but impressive Gucci Mane versus Jeezy.I thought that Verzuz was going to end up at a funeral. Whew, Thank God it didn’t.
The inventors also planned a plethora of exciting events to come.
Since the legendary Raekwon versus Ghostface Killah, Swizz and Timberland have announced two events and a blurred rematch that has everyone excited. One battle is Earth, Wind, and Fire versus the Isley Brothers and 420: Method Man versus Redman. Honestly, I was shocked hearing that announcement, and I bet you are too.
In addition to sponsorships, including Ciroc, Doritos, and Apple Music, Verzuz receives alit support. Since the Raekwon versus Ghostface Killah battle, Verzuz partneres with Thriller. Verzuz is here for the long run.