Ye, Gap, and Balenciaga have all teamed up to collaborate on a collection, which arrived in stores in late July. Following this release Ye has revealed a new campaign for the collection, which focuses on what each of the three giants contribute.
On social media platforms such as Instagram you can see the garments that are being made. Balenciaga puts their stamp on the Yeezy product by bringing creative director Betsy Johnson and photographer Kristina Nagel on board, as both have worked with the line before. We all know Ye has an affixion with dark themes, so as expected most of the garments shown in the collection have been in black.
Ye Needs Demna
Balenciaga creative director Demna Gvasalia is very involved in the process, but says this is the only time this collaboration is happening. Demna says his only job is to give Ye a bit of a confidence boost and now that Ye has it, there is no more work for him to be done. Demna and his team brought Ye’s vision to life in a way that Ye can potentially continue to build on. But, knowing Ye, he will probably do a complete 360 and do his own thing. The first announcement of the Yeezy, Gap, and Balenciaga collaboration came at the end of 2021. Although, they are only collaborating this time, fans get to enjoy releases for the rest of this year.
YEEZY x GAP x Balenciaga
This past week, new images of the garments were uploaded daily on the YEEZY Instagram page. On the page you will see a huge poncho, enormous boots, jackets, and very tight fitting bodysuits. Check the YEEZY Gap website to get the latest clothes and accessories. A few weeks ago, the Yeezy Gap Balenciaga collection confused shoppers, as the collection is being sold out of trash bags.
According to a Gap employee, Ye did not want his clothes on hangars. This isn’t surprising as Ye’s mind works differently from everyone else. He prefers shoppers to look through the whole collection to find out what they need. Before doing this, Ye says he gets his inspiration from homeless people. Maybe this was the reason for the trash bags, which were later confirmed to be large construction bags. As in innovator and someone not afraid of public backlash, we’ll just have to see what’s next.
Written by: Brandon Simmons
