50 Cent Strips Down to Promote His Upcoming Underwear Line, FRIGO
Well Zamnnnnnnnnn 50 looking goooood.
50 Cent strips down to his boxers to promote his high-end men’s underwear line, FRIGO. According to TMZ, this is a partnership between 50, Carmelo Anthony, Derek Jeter and Timbaland but he’s the only one stripping down for billboards.
The underwear is specially designed to “keep the wearer’s most valuable possessions,” or as 50 Cent would say, his ‘man apples’, separated from the rest of the body, using “a patented adjustable pouch”.
“The concept of luxury under-garments for women has created a multibillion dollar industry, so doing the same for men has the potential to create a whole category in the market,” explained 50.
The upscale line will sell from $30 to $100 per pair.