Latto Serves Looks and Flavor in New “Chicken Grease” Video with Apple Bottom Partnership
Latto just dropped her latest video for “Chicken Grease” and it’s a whole vibe. From the very first scene, she’s giving fans a taste of her Southern roots while locking in a nostalgic fashion moment. The video doubles as a debut for her new partnership with Apple Bottoms, the iconic brand that rapper Nelly made a household name in the early 2000s.
The opening scene is pure country-girl glam. Latto is inside, frying chicken in the kitchen with her girls. The girls are wearing Apple Bottom jeans and branded merch, creating a fun throwback for fans who grew up on the trend. It’s dope how Latto continues to put her Georgia upbringing front and center in her work.
Fashion plays a huge role in “Chicken Grease” music video. Latto spends the most of the video in Apple Bottom looks, showing off the brand’s signature curves-hugging style. The partnership feels natural for Latto’s brand—bold, confident, and unapologetically sexy.
Of course, Latto doesn’t shy away from her usual flexes. Lyrically, she stays true to her stance of never dealing with a broke man. It’s not just a line—it’s a mindset. Latto reminds us that she has her own money and will only entertain someone who brings the same energy.
Latto also uses “Chicken Grease” video to show off her natural beauty. Between high-energy twerkin’ shots and kitchen scenes, Latto slips in fresh-faced moments. Her skin is literally skinning! It’s clear, smooth, and glowing without a single blemish.
Chicken Grease, More Than The Title Suggest
“Chicken Grease” is another example of how Latto merges music, lifestyle, and branding in a way that feels authentic. By mixing a throwback fashion partnership with her signature lyrical attitude, she’s giving fans more than just a song—she’s serving a whole cultural moment.
With Nelly’s Apple Bottom legacy behind her and her own rising star power, this collab feels like a full-circle moment for urban fashion. Latto proves that the right artist can make a classic brand fresh again—and still make you hungry for some real Southern fried chicken while she’s at it.