Kanye is not a stranger for being unique and setting trends. Kanye West now innovates a new trademark design for clothing. Recently, he has filed a trademark for a blue looking circle with squiggly lines around. The shade is a dark blue. People are speculating the logo could be used in items in store or sold online.
Ye has recently faced controversy due to his new clothing presentations. Someone is always picking a part Kanye. Fans were trying to say that it was disrespectful that the clothing was in a bag on the floor. Kanye wanted the customers to have to go through the bags to find what they were looking for. Furthermore, Kanye West now innovates a new trademark design.
A lot of people felt this was very unnecessary.
Ye’s fashion has always had a different type of approach to it. A GQ article notes in 2014 “in a Paris showroom, West spent nearly fifteen minutes explaining to a room of fashion editors every stitch, detail, and decision” that went into his pieces.
In 2009, Kanye released his “Yeezy” collection debut.
Kanye always continues to be innovative. His style and ideas change with the times. He isn’t dead set on one thing that he isn’t open to other ideas.
In 2013, West gives an interview with BBC about his overall discouraging feelings about the fashion industry. He states , “he has so more to offer to brands, and to the world, as an actual designer of products”.
On Power 99 radio, he talks about “ how big name fashion brands don’t respect the influence people like him—specifically, black rappers—have on consumers”. He goes on to say that “good designs” only seem to be available to people that have a substantial amount of income. This gives me reason to believe that his new product launch wasn’t under any ill intentions like people were implying. Yeezy responded to people’s opinions of his new presentation by saying, “I’m an innovator, and I’m not here to sit up and apologize for my ideas. That’s exactly what the media tries to do: make us apologize for any idea that doesn’t fall under exactly the way they want us to think”.
Overall, Kanye wants to spark a movement in whatever he does, whether that be clothing, music, film ect. This new mark can only mean the creative’s mind is spinning with a new thought and innovation to spark a new creative wave in the near future.
– Miriah Stacy
@_ryahreborn_ on Instagram
