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Catch Gucci Mane Live At The Atlanta Hawks Halftime Show: The ‘So Icy’ Performance



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On March 7, the Atlanta Hawks announced that Gucci Mane, one of the most influential rappers in the world, will perform during the halftime show of their upcoming game against Memphis later this month. Game time is set for 6 p.m. on Sunday, March 26.

Known as the East Atlanta Santa, Gucci Mane holds the record for having the most Top 10 albums on Billboard’s ‘Top Rap Albums’ chart, surpassing all other hip-hop artists. In the autumn of 2016, he famously proposed to his current wife, Keyshia Ka’oir, during a break in the game, making this his first time performing at halftime at an Atlanta Hawks game.

“I’m excited to be performing again for the Hawks halftime show after seven years,” said Gucci Mane. “I can’t wait to perform in front of all the fans and watch the Hawks walk away with a W.”

Atlanta Hawks’ Contributions Extend Far Beyond the Court

Throughout this season, the Hawks have featured live performances by renowned artists, including Alvin Ailey Arts & Education, Domani, T.I., Goodie Mob, Keri Hilson, Jeezy, Marvin Sapp, and NE-YO. Additionally, the team has earned recognition for its efforts to promote social justice and equality. Additionally, they have launched several programs, such as offering a platform for black-owned businesses to showcase their goods and services and partnering with community organizations to provide healthcare and support for underserved populations.

Gucci Mane Wraps Up His ‘SO ICY’ Mixtape Series With ‘SO ICY BOYZ: THE FINALE’

Gucci Mane’s latest release, a mixed-tape compilation called ‘SO ICY BOYZ: THE FINALE,’ features some of his own music and songs from his roster of The New 1017 signees. The mixtape includes notable tracks such as ‘Letter To Takeoff’ and ‘Sh*t Crazy Remix (Feat. BIG30, Sett, Mac Critter)’.

The ‘SO ICY’ series has been popular and successful, with ‘SO ICY CHRISTMAS,’ ‘GUCCI MANE PRESENTS: SO ICY SUMMER,’ ‘SO ICY GANG: THE REUP’ (an extended version of 2020’s SO ICY GANG, VOL. 1), and ‘SO ICY BOYZ’ being part of the series. ‘SO ICY BOYZ’ alone has garnered over 215 million US streams. The series collaborates with artists like Offset, Lil Baby, and Trey Songz. Gucci Mane has found success in the hip-hop scene with his ‘SO ICY’ series, and the latest mixtape promises to be another hit.

Listen to ‘SO ICY BOYZ: THE FINALE’ below:

Spotify | Apple Music | YouTube | SoundCloud

The Rise Of The New 1017: Gucci Mane’s Atlanta-Based Record Label

In addition to releasing his own new music, the “Rumors” rapper is using his experience as an A&R to identify promising talent for his record label, The New 1017, which operates in partnership with Atlantic Records. The label was established with the signing of Atlanta rapper Foogiano. As well as that, it has since added other up-and-coming artists Gucci Mane chose, such as BiC Fizzle, Big Scarr, BigWalkDog, Enchanting, Foogiano, Hotboy Wes, KATO2X, Li Rye, Mac Critter, Pooh Shiesty, Sett, and TLE Cinco.

atlanta hawks

A few artists on Gucci Mane’s label, The New 1017. Credit: Our Generation Music

The New 1017 has become incredibly successful, having amassed over five billion streams so far, and has released a steady stream of popular music since its launch in 2020. The label’s commitment to discovering and nurturing talent, and creating and promoting music that is true to its mission, has earned it praise. Importantly, it has become a leader in the rap and hip-hop music industry and has earned a loyal fan base across the globe.

To obtain tickets for the upcoming match against Memphis on Sunday, March 26, please visit

Written by Nikiya Biggs | Twitter | Pinterest | Instagram

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Experienced, dedicated, and goal-oriented writer with a flair for producing informative and captivating content. Experience spanning 5+ years in writing includes correct grammar, fact-checking, and adaptability. Throughout my life, I've been exposed to many opportunities. I have played the piano, participated in many recitals, and won numerous awards throughout my life. I have been honing my writing skills for years in my spare time. As an example, I have completed writing exercises and created my own stories in this regard.

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