Master P continues his success in the food industry by releasing a delectable frozen treat! The cold concoction called New Orleans Style Snow Cones has different flavors like blue raspberry, cherry, grape, green apple, lemonade, orangesicle, and bubblegum. Master P has other products like Soldier and Rap Snacks, noodles, and cereal. His love for food stems from his interest in the industry. He told TMZ Hip-Hop that “companies like Kellogg’s and Kraft rooted themselves in the business and have revenue streams that outlast entertainment careers in music, sports, and movies.”
Master P hopes his business ventures will show the youth how innovative products can take them further than just talent. The former rapper has 30 years of food expertise under his belt. Additionally, he’s partnering up with Snoop Dogg for a special food project. Although the menu is still in the works, Master P says this collaboration has been set up for years.
“In order to build economic empowerment, it starts with ownership. We need more diversity in these national chain stores. Product outweighs talent and it’s ok to have more than one product. A lot of these companies start small and build their businesses on family names,” he says.
The Washington Post reported last year that Master P is the Chief Executive of P. Miller Enterprises. This endeavor has seen the launch of common grocery items products like ramen noodles, flour, rice, breakfast cereal, frying mix, and other pantry staples. He told BET last year,
“You measure success by what you can give, not what you have. That’s why my life has grown and evolved. I’m happier helping others than all the other things that I do. So, I guess that’s where it comes from. It comes from watching my people hurt and seeing that I can be a blessing to others. We’ve been doing this for 25 years, and it’s a blessing to be able to give millions back to the community and the culture.”
He also told BET that his love for food comes from his bloodline:
” How I got into it is through my grandfather, Claude Miller,” he explains. “He was a Vietnam veteran, and he cooked for the military people. And then when he came back home, in the projects in the community, everybody always ate at our house.”
Photo Courtesy of TruTankSoldiers
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