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Beyoncé has done it again. The world-renowned entertainer, fashion icon, and entrepreneur has expanded her empire into the beauty industry with the launch of her innovative haircare line, Cécred. In an exciting development, Cécred is now available for purchase at Ulta Beauty, bringing a range of high-quality products to shoppers looking for effective, luxurious haircare options. But this is not just about products on a shelf. Through this partnership, Beyoncé’s brand will offer exclusive salon treatments and special events at select Ulta locations, giving fans and beauty enthusiasts alike a chance to experience the brand firsthand.
Launched in February 2024, Cécred is a haircare brand that promises to cater to the diverse needs of hair, particularly focusing on curly, kinky, and coily hair textures. With a dedication to scientific formulations and high-end luxury, Cécred is setting a new standard for inclusive beauty in the haircare industry. Through its presence at Ulta Beauty, the line aims to make its products and treatments easily accessible to a wider audience, whether through in-store experiences or online shopping convenience.
A Brand Built by Beyoncé and Tina Knowles: The Ultimate Dream Team
When Beyoncé partners with someone, the result is often nothing short of spectacular, and Cécred is no exception. The brand was co-founded by Beyoncé and her mother, the legendary designer and stylist Tina Knowles, who have long been known for their impeccable sense of style and beauty. With their combined expertise and experience, they’ve created a line that not only addresses the unique needs of textured hair but does so with a deep understanding of luxury, self-care, and high-performance ingredients.
From the very beginning, Beyoncé and Tina knew they wanted Cécred to be more than just another celebrity brand. Their goal was to create a science-backed line of products that would specifically address the needs of people with curly, coily, and kinky hair types. Having experienced the struggles of finding effective, high-quality haircare products for textured hair, the duo set out to create something revolutionary—products that work and are accessible to everyone, no matter their hair type or background.
A Peek Inside Cécred’s Foundation Collection: Nourishment, Hydration, and Repair
The Foundation Collection from Cécred features an impressive lineup of products that are designed to cleanse, hydrate, nourish, and repair hair. Available for purchase at Ulta Beauty, the range offers a variety of shampoos, conditioners, hair oils, styling tools, and even travel-sized options. From Moisture Sealing Lotion to Nourishing Hair Oil and Restoring Hair & Edge Drops, Cécred has products that are meant to cater to every step of your haircare routine. Whether you need a deep hydration boost or a strength-boosting treatment, there is something in the collection for you.
What makes Cécred truly stand out is the fact that all of its products are dermatologist-tested and free from harmful ingredients like silicones, parabens, phthalates, and sulfates (SLS/SLES). The brand’s commitment to clean beauty is evident in the use of premium active ingredients such as biotin, biopeptide-5, and bioactive keratin, all of which work together to help restore hair health, strengthen individual strands, and promote growth.
Among the most popular items in the collection are the Fermented Rice & Rose Protein Ritual, which is designed to repair and strengthen damaged hair, and the brand’s signature Temple Oud fragrance, which infuses every product with luxurious notes of oud, sandalwood, warm musk, and night-blooming jasmine. This elegant fragrance creates a relaxing and indulgent experience every time you apply Cécred to your hair.
Ulta Beauty’s Role in Expanding Cécred’s Reach
The collaboration between Cécred and Ulta Beauty is a significant moment for both the brand and the retailer. Ulta Beauty, a leader in the beauty industry, has given Cécred the platform it needs to reach a broader audience. Now available in Ulta’s stores nationwide and online, Cécred’s line of haircare products is accessible to millions of customers who may not have been able to experience the brand through its website alone.
In addition to shopping for products online or in stores, customers can take advantage of exclusive in-salon experiences at select Ulta Beauty locations. These in-store treatments will offer specialized services such as Scalp Revival and Protein Bounceback Treatments, both of which utilize Cécred’s products to enhance their benefits and help customers achieve their healthiest hair. This level of personalization is a key part of the brand’s mission to deliver high-quality, scientifically backed products and experiences that truly make a difference in the health of your hair.
Exclusive Deals and Offers at Ulta Beauty
To celebrate the launch of Cécred at Ulta Beauty, the retailer is offering an exciting limited-time promotion. Customers who purchase Cécred products will receive a free, limited-edition cosmetic bag as a gift with their purchase—an extra touch of luxury to go along with their new haircare routine. But this offer is only available while supplies last, so be sure to grab your Cécred products soon to take advantage of the free gift.
In addition to the cosmetic bag promotion, Cécred Sundays will kick off at Ulta Beauty on May 18. This weekly event will bring a new dimension to the shopping experience by offering customers the chance to participate in self-care rituals and exclusive salon services at select 200 Ulta Beauty locations. Whether you’re looking to rejuvenate your scalp with a specialized treatment or simply enjoy a pampering haircare experience, Cécred Sundays promises to be an unforgettable way to experience the brand.
What Are People Saying About Cécred? Early Reviews are Positive
The early buzz surrounding Cécred has been overwhelmingly positive, with many beauty enthusiasts praising the brand’s quality, luxury, and effectiveness. The Hollywood Reporter’s Anaja Smith recently reviewed the line, noting that the shampoos and conditioners not only provided a thorough cleanse but also left hair feeling hydrated and strong. The combination of ingredients in Cécred products was credited with boosting moisture levels while also strengthening the hair structure—an important factor in the health and appearance of textured hair.
Another common praise has been for the Temple Oud fragrance, which many reviewers describe as indulgent and elegant. Infused into every product, the signature scent transforms an ordinary haircare routine into a luxurious, spa-like experience. It’s this attention to detail that has elevated Cécred from a typical haircare brand to something truly special.
Looking Ahead: What’s Next for Cécred?
As Cécred continues to expand, the future looks incredibly promising. With Beyoncé at the helm, the brand is sure to attract even more attention from fans and beauty lovers around the world. The collaboration with Ulta Beauty is just the beginning, and there’s potential for future product lines that could include scalp treatments, supplements, and even hair accessories.
For now, Cécred remains dedicated to fulfilling its mission of providing science-backed, luxurious haircare that delivers results. By focusing on high-performance ingredients, clean beauty, and inclusivity, the brand is carving out a space for itself in the highly competitive beauty market. With its roots firmly planted in Beyoncé and Tina Knowles’ shared vision of beauty and self-care, Cécred is set to redefine the way we think about haircare.
Conclusion: Cécred’s Lasting Impact on the Beauty Industry
Beyoncé and Tina Knowles’ haircare line, Cécred, is making a lasting impact on the beauty industry. With a focus on luxury, inclusivity, and science-backed formulations, Cécred has already established itself as a game-changer for textured hair. The brand’s exclusive partnership with Ulta Beauty only enhances its reach, giving more customers the opportunity to experience the benefits of these high-quality products and treatments.
Whether you’re looking for a way to nourish your curls, repair damaged strands, or indulge in a relaxing self-care ritual, Cécred promises to offer something for everyone. As the brand continues to grow and evolve, it’s clear that Beyoncé and Tina Knowles are setting a new standard for beauty in the haircare space, one that puts both performance and luxury at the forefront.
