converse

Music isn’t the only thing Kendrick Lamar is dropping this month. Not only will the rapper’s long awaited fifth studio album be released this month, but a sneaker collab with Converse launched Monday.

The collaboration is officially between Converse and Kendrick Lamar’s company pgLang. Kendrick founded the company in 2020 along with collaborator Dave Free. The company is meant to serve as a hybrid between record label and creative studio.

Also, this is the first collab between Converse and pgLang. Two iconic Converse shoes, the Chuck 70 and the Pro Leather have been remixed with a minimalist approach. Each shoe will have a distinct rubber varnish, as well as new stitching details.

A music video featuring new pgLang artists Tanna Leone and Selah Marley accompanied the release. The video shows the two as strangers developing a connection while in Los Angeles.

pgLang artists Selah Marley and Tanna Leone in the pgLang for Converse collection. (Photo by Anthony Blue Jr.)

Kendrick Lamar’s partnership with Converse explained

Kendrick Lamar’s partner, Dave Free, discussed the partnership with Converse as well as the design of the shoes. “We’ve designed shoes together in the past,” Free said. “The Chuck 70 and Pro Leather still has elements from those shoes. We learned a lot from that process of what not to do and took a stab at a new take.”

Free also explained how the deal with Converse came to be. “We have this thing now where we cold-call companies and tell them what we want to do and Converse was down. We were wearing Chucks at the time so we thought we might as well do a pgLang take on it.”

Since the company’s establishment, pgLang has also collaborated with Calvin Klein, producing seven short films written and directed by Free. The films starred Kendrick Lamar, Jorja Smith, Baby Keem and black-ish star Yara Shahidi.

As for future collaborations, Free expressed hope for more opportunities. “I don’t see why not collab,” he said. “We always get opportunities to work with really dope brands that understand the vision and we want to keep that going. Any partner or artist we consider alumni.”

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Written by Olan Bryant

YG Shows His True Colors In New “Suu Whoop” Video

Salutations FM Trendsetters! If you got a pair of red Chuck Taylor Converses and anything red to match, this new music video is for you. Excuse me. I meant if you got a pair of Bukk Taylor Bonverses than this music video is for you. YG just released yesterday his new music video for his radio chart-topping banger “Suu Whoop”. Now those who do not know gang culture or been under a rock when listening to hip-hop, “Suu Whoop” is a call from the notorious Blood gang sets of California. Especially the Blood gang set known as Piru. YG openly represents this Blood gang set, as much as his Compton Los Angeles affiliate The Game, or as much as Snoop Dogg and Nipsey Hussle represent the Crip gang sets of LA.