Wu-Tang is forever — and so is Mathematics’ energy. Only hours after hopping off a tour bus, fresh from the road on Wu-Tang Clan “Final Chamber” tour, DJ, producer, and hip-hop visual architect Mathematics hopped on a call with me like time zones, tour fatigue, and 30 years of rap legacy were just background noise. He pulled back the curtain on the now and teased what’s waiting in the wings. As Wu-Tang’s sound and influence remains timeless Mathematics is working to build a new cultural imprint. His latest project? An innovative collaboration with SoundCloud called the “Warriors Two, Cooley High” Open Verse Challenge. And this isn’t just another internet contest, it’s a lyrical cipher with the power to crack open the gate for the next generation.
“Let’s See What Else Somebody Can Do With This”
Image via SOUNDCLOUD
The spark for the open verse challenge came from the new track “Warriors Two, Cooley High,” featuring Method Man and Benny the Butcher. Mathematics shared that the beat inspired him: “Let’s see what else somebody can do with this.”
Here’s how it works: Aspiring MCs can download the exclusive instrumental, co-produced by Mathematics and his son, Wise Beatz, for free on SoundCloud. Then, they’ll record their best 16-bar verse and upload it as a remix on SoundCloud using the hashtag #WarriorsTwoOpenVerse. The contest runs until August 15, 2025. If your verse shines? You could land a spot on Wu-Tang’s official SoundCloud playlist. So, what are Mathematics and The Clan looking for? It’s more than just good lyrics, it’s about presence. The challenge is open to everyone, regardless of age or style, but this goes beyond just rhyming. It’s about crafting something that feels real. Something that resonates.
“You gotta have lyricism, style, cadence, and weight,” he notes. “If you don’t deliver it right, it won’t connect. That verse has to compete with anyone else’s. Meth keeps his cadence tight. Benny kills his. You gotta find that pocket.”
“I just want to see people breathe life into this track,” Mathematics says. “As a creative, that’s what it’s all about — watching your work evolve.”
The Final Chamber Tour: Heavy Name, Heavier Legacy
Naturally, I had to ask Mathematics about the tour that’s got Wu fans nervously looking up retirement rumors: “Wu-Tang Forever: The Final Chamber.” So… is this really the last tour?
“Look,” he chuckled, “I’m a fan too. So all I can say is, if you can get tickets, grab them. Come enjoy the show.”
For him and Wu-Tang, the tour has been a full-circle moment. Playing classics dating back to their first drop, Enter the Wu-Tang (36 Chambers) to crowds filled with thousands of original fans and their kids has felt surreal. For Mathematics, it’s a time of gratitude, a celebration of perseverance, and a reminder that hip-hop doesn’t age, it evolves, adapts, and grows.
The Man Behind the Wu Tang ‘W’
If you didn’t know, now you know: Mathematics is the creative genius behind the iconic Wu-Tang “W.”” And when I asked him what was going through his head when he created it?
“Honestly?” he says. “I had to go to work the next morning. I just wanted to knock it out.” Yes. That’s right. The most recognized symbol in hip-hop, the inspiration for countless tattoos, graphic tees, video game cameos, and even TV moments, came to life the night before a shift. When I asked if he ever envisioned it becoming so influential, he smiled and replied, “Nope. I didn’t. I’m glad it did. But nah… I didn’t see that coming.” That blend of humility and creative instinct really captures Mathematics. He doesn’t chase trends or overthink legacy. He simply creates, letting the culture speak for itself.
Evolution Without Compromise: From Wu-Tang to the Future
Over the years, Mathematics has broadened his production sound, diving deeper into live instrumentation while stepping away from sampling, all without losing that classic Wu-Tang Clan grit. “You start to understand music in a new way,” he explained. “But I always come back to that raw, rugged hip-hop. That’s the essence of it. That’s Wu.”
His latest pride and joy? The newest Wu-Tang Clan release, “Black Samurai: The Bass Warsman.” Not just because it’s fresh, but because it signifies his growth, working closely with his son, and pushing the sonic limits of what Wu-Tang can still represent. “Every project, I’m looking to evolve. But I always want to keep that spirit alive. I need it to hit.
And what’s on the horizon? “Rest first,” he joked. “But you’ll see some things before the year wraps up. I don’t like to talk too much until it’s all set. I’ll show you better than I can tell you.”
Dee Aura is an artist from New York who works in various genres, from R&B to drill. His recent “Forensics” music video is also a part of Gelato NYC’s “Corner Store” project, every episode of which is a clip featuring different Hip Hop artists.
“Forensics”
According to Dee Aura, “Forensics” is about a feeling of “being watched by everybody. Either it’s a good thing or a bad thing; regardless, I’m being watched, like forensics. That’s why I got that [song title] in my head.”
Despite the difficult topics raised in the song, the clip’s shooting process has been relatively simple. “We met up on Malcolm X Boulevard,” Dee Aura says. “You know, we shot a couple scenes for [the music video] real quick. It was real light: 1, 2, 3, you feel me?”
“Fast Life”
On top of the new music video, Dee Aura has recently released his latest “Fast Life” EP. According to Dee Aura, the new record is “For somebody, you know, who loves to jug, drive on the road, love to make money, that type of feeling. That’s what fast life is, you know, living in New York City. Everything is fast over here.”
In terms of sounds, the recent recording has “a southern type of style” sound.
The War On Hip Hop
Dee Aura also has an opinion about recent disturbing run-ins between the Hip Hop industry and law enforcement. Examples would include Eric Adams’s proposal to ban drill music from social media or the court using Young Thug’s song lyrics as evidence in a court case against him.
“That type of shit is fucked up. We should be able to speak how we want to out here. [The certain parts of the executive and judicial branch of the U.S. government] stop people’s money. I even had like two or three of my shows shut down for bullshit reasons. Shit is not cool. That’s how I feel about it.”
Dee Aura’s Message
Dee Aura’s main artistic goal is to “make everybody feel good, who listen to my shit. I just want everybody to catch back to my shit. That’s what I want people to do, to remember what I put out. That’s it. I do wanna leave a mark.”
“Foundation” by Spence Lee is a trippy music video, with the artist reflecting in the motorcycle’s side mirror while rapping lines like “stack stick together like legos.” The clip is overall full of surreal scenes and creative lines like the one mentioned or “rollin'” Osama Runtz, we gon’ detonate it.” At the same time, there is certainly an aesthetic to the video, and one can feel an overall vibe. According to Spence himself, the track is “a hard-hitting beat. It’s leaning towards the trap sound. Like energy, energy music. Real bossed up. It’s real.”
Spence’s Upcoming Mixtape
Spence Lee is also currently working on a mixtape. According to Spence, “It’s gonna be real eclectic. I got a lot of different vibes on it: R&B, Dancehall, Afrobeats. I got some classic hip hop beats on it, some, um, electronic kind of electronic-turn music on there. It’s not EDM; it’s just different, different styles. And then also a lot of live instruments. So it’s real, it is real versatile. It’s a really eclectic, warm, uplifting kind of project. It’s dope, though.”
Not too many collaborations are going to appear on the records. However, there is a feature with Slim Jxmmi, while “Mike WiLL produced many of the songs there too. And then one of my constant collaborators that I always work with, his name is Kakuyon, is doing live instruments on there, live guitar, live bass keys.”
The Plans In The Works
After releasing the mixtape, Spence has many plans on the list. He says, “I’m trying to organize a tour, do a bunch of release events. I got a lot of visuals coming out, a lot of merch. I’m all about product. I’m just trying to put out good music, you know, go on a tour and give something for the audience. Like a dope show that I can just, you know, share my music with as many people as I can. I haven’t been on my own tour yet. I’ve always, like, been a supporting act, and I’ve always done festivals and stuff, but I, I do wanna take time to tap in with my core audience and really just go out there and tap in with them directly.”
Spence is also planning to release music videos for every song on his upcoming mixtape. “there’s 11 songs on the project. And I just want to get creative with the visuals and just present every song with creative and museum quality stuff.”
The main message Spence Lee is trying to send with his music is that of believing in yourself. “Self-belief and self-improvement,” Spence says. “Can turn dreams into reality… I’ve been doing music since 2009, right? I didn’t have my first viral song until 2016, right? And then now we’re in 2024, you know what I mean? And I’m still just self-improving. I’m still always constantly looking within seeing what I can, how I can, um, improve myself.”
Spence also believes that one should have faith in one’s heart and use it to spread love.
BOA QG’s recent rise has been swift yet consistent. The release of “Voodoo” in April 2022 has brought the Quality Control artist tons of attention, with the song’s music video eventually reaching almost 18.000.000 views on YouTube and The Game ending up remixing QG’s hit single on his “Drillmatic – Heart vs. Mind” album.
“Been Gone”
QG has also just released the new “Been Gone” single and music video. The clip shows different facets of a romantic relationship, and while there’s no general plot line, it still tells a story.
“The message that I was just trying to send [with the song],” BOA QG says. “It’d be a lot of people that’s not with you from the jump, from the start, and then once they see what you do, they’d be like calling your phone and trying to get in good with you and stuff like that. And the message is just like to keep going no matter what. Nobody tell you those same people will be coming around hitting your line, and you won’t have time. Don’t stop for nothing, and keep going.”
BOA QG and BCM Steel, who have shot the music video, also plan to work more in the future. “We actually got stuff up and coming for more music videos,” QG says. “And I’m having [BCM Steel] around a lot more in my personal life, so he could just get the behind-the-scenes of sessions.”
“3teen”
BOA QG is also working on his upcoming “3teen” mixtape. The reason it’s called “3teen” is, according to QG, “because that’s when I basically hopped off the porch if you understand what I’m saying. That’s when I had to become a man at that age. That’s when I was an adult. I was in the streets. I stopped staying with my parents at the age of 13.”
The mixtape will have “a lot of melodic vibes on there. Like a lot of melodic vibe. It’s going to be some R&B vibes, and it’s gonna be a few Soulful vibes in there.” BOA QG also says, “I really didn’t want to put any collaborations because this was my first ever mixtape ever in my life dropping. But I did put Ed Dolo on the tape.”
Moving on, the artist has many plans and aspirations. “I’m going to just keep pushing for it on the mixtape. And really hitting the road again,” BOA QG says. “And then after that, I’m getting ready for my album. I’m actually already getting my album ready.”
Quality Control
BOA QG says he started working with Quality Control “a little bit over a year and a half ago. Around the time I was going viral and stuff on TikTok, by beating and rapping, doing acapella songs and stuff like that.”
“A lot of labels was reaching out, QG says. “But once [Quality Control] hit me up, that’s my dream label since I was a kid. And when I linked with QC, everything was what I thought it was. So it was a done deal from there. So that’s how I got with one of the greatest labels in The South.”
In Conclusion
The main message BOA QG is trying to send is “that you could do anything and change is okay. Like I said, at one point in time, I was real heavy in the streets, but once I got really into my music, I decided changing and I seen life at a different point of view. So, my message for my fans is that you could do anything. Don’t never stop, don’t never let nobody discourage you. And the main message that I’m trying to send is healing. You know what I’m saying? Healing and progression and moving on and going to the next level.”
Also, for those wondering, BOA stands for “Brothers Over Anybody.”
Goldiie Lux is a rising artist who released her new “Toxic Lullabies” EP. It consists of three songs, all tied to one plot and about toxic relationships.
“Toxic Lullabies”
“It basically tells a story of a toxic relationship and being with someone who makes you feel crazy in love,” Goldiie Lux shared. “And then, ultimately, you feel that they’re not the one for you, and you wish you could go back in time and change the energy and time you put into that person.”
The three songs on the EP are “Feel Again,” “Psycho,” and “UnFuk U.” They all talk about and describe the different stages of the aforementioned toxic relationship.
Together with the “Toxic Lullabies” EP, the music videos for Goldiie Lux’s “Feel Again” and “Psycho” also came out recently. However, Goldiie has even more plans from now on.
“I’m about to drop the next [music video] for “UnFuk U,”” the artist claimed. “Besides that, I’m shooting a lot of new videos, and I plan on dropping a lot of new music come the next few months and the top of the year.”
The Message
The artistic message Goldiie Lux tries to send is simple: “You can be more than just one thing.”
“The idea of Goldiie Lux is kind of all about that duality and being able to not be too much of one thing or too little of another,” Goldiie Lux explained. “[It’s all about] finding that middle ground and being true to your authentic self while still exploring these different realms of who you are.”
Some of Goldiie Lux’s favorite artists are “Mia and Kanye West… I think that they really kind of shaped the way that I listen to music and being just different and new, fresh sounds. And they brought something into the music game that has shaped a lot of the way that music plays nowadays.”
Goldiie is striving to change the music game herself. Her ultimate artistic goal is “to be able to share my music with the world. As a new artist, I feel like that’s a common goal, but I think that it’s a really big goal to strive for because the music that’s heard across the world can shape different mindsets and things of that sort. And with my music, I want to do that and show people that being yourself is embraced and that it should be embraced and is a beautiful thing, and that’s something that I hope to get across.”
In the world of distilled spirits, few brands resonate with the essence of camaraderie and innovation, quite like Duke & Dame. Co-founded by friends Amani Macaulay and Chima Burey, the brand has become synonymous with passion, authenticity, and a commitment to creating unforgettable experiences.
The genesis of Duke & Dame emerged from a night out that forever altered their lives. It was a night that saw the introduction of Fireball whiskey, which ignited a conversation. What flavor of whiskey would you create? Amid laughter and memories, the idea of a whiskey inspired by childhood delights, like the beloved sugar baby candy, began to take shape. This concept was the seed that sprouted Duke & Dame.
The Foundation Of Duke & Dame
Amani and Chima have always had an entrepreneurial spirit. And they embarked on their whiskey-making journey with research and dedication. Building a brand from scratch requires more than just business knowledge. It also required a true commitment. Their motivation was fueled by the feedback received from friends and family during tasting sessions. Believing in their product, they were ready to bring their creation to the world.
Standing out in the competitive spirits industry is no small task. Duke & Dame’s founders recognized this challenge and chose to focus their energies on their whiskey. They followed an authentic process, at first in their kitchens. Creating the right flavoring and formula. Unlike some other brands that include artificial colorings. Duke & Dame embraces the natural hues that come from the aging process. Each batch matures for a minimum of 2 years, ensuring the product is genuine.
One aspect that sets Duke & Dame apart is their conscious approach to sugar content. With only 1 gram of sugar per serving, their whiskey boasts the lowest sugar content in the industry: a clear testament to their dedication to quality and health-conscious consumers. This commitment to excellence, as well as inclusivity, goes beyond the product.
In addition, the brand’s name, “Duke & Dame,” represents a blend of masculine and feminine. Creating empowerment and pride.
At the heart of Duke & Dame lies a consumer-centric mission. So, every step of product development is influenced by the desire to satisfy and delight their customers.
For five years, Amani and Chima have been the driving force behind the brand. Personally crafting the whiskey and sharing it with the world. Their immediate goal is to cultivate consumer loyalty. However, the dynamic duo is already in the process of creating the next industry sensation: “ready-to-drink cocktails.”
The Impact
The impact of Duke & Dame is undeniable. Their creations grace the menus in some of NYC and Miami’s trendiest spots. Creating waves within the scene. One of the most notable creations is the espresso martini, which showcases the versatile nature of the Duke & Dame spirit. Also, founder favorites offer a glimpse into their personalities.
Amani revels in the moment and is all about whatever matches his vibe. But he did shout out the “Make Me Blush.” A blend of grapefruit, agave, red wine, lemon juice, and Duke & Dame.
Meanwhile, Chima gravitates toward a smoked Duke & Dame Old Fashioned.
Duke & Dame’s story is more than just the tale of a whiskey brand. It’s a narrative of friendship, innovation, and a dedication to raising people’s spirits. Given that as they continue to explore new avenues, Amani and Chima exemplify the journey of turning dreams into reality, one sip at a time.
“Big Mood” is a manifestation of focus on financial enrichment and also yourself above all else. Bri Trilla, the Georgian author of the single, uses lines like “He pourin’ his heart out, I just can’t fall in love for shit” or “I ain’t tryna get in my feelings, right now I’m tryna get rich” to deliver her message.
“It’s empowering,” the artist explained to me. “It kind of gives women that feel where if you were in a relationship and it’s time to get something fresh, something new started in your life. I think “Big Mood” is that song to get you back in that spirit, in that mode, and in that mood of where you once were before…So it really is a women empowerment song all the way around the board.”
Bri Trilla
Bri Trilla’s own story also sounds empowering. She started creating music in childhood. Bri Trilla also had no outside help when she started learning how to play the instruments. “I think I’m just gifted,” the “Big Mood” author explained. “I have an ear, so a lot of the time, you could play a note, and I could just find the note and match it.”
Currently, Bri Trilla has hundreds of thousands of views on YouTube. She has also received support from prominent artists like GloRilla and JT from City Girls. According to Bri Trilla, the best way to become successful is “consistency and hard work.”
“Consistent, hard work. Even when talent isn’t working, just work hard and be consistent. Post every day. Get familiar with the new social media trends, new social media apps, and networking. Again, just branding. You have to market yourself, be your brand, know how to do it for your stuff and be authentic. But at the end of the day, just continue to be consistent and be able to learn and be able to grow.”
“A lot of the mainstream artists I really listen to,” the artist explained. “I don’t really have one favorite because my music is very versatile, so I listen to genres of music all across the board. So whatever music sounds good to me, I’m probably playing it.”
The “Big Mood” author also wants to work with Moneybagg Yo at some point. “I’m a student of the game, so I’ve watched Moneybagg Yo grow over the years as well. I like how he plays with his pen. I like his creative and how he’s artistic with everything that he does. So, again, I like him as from artist to artist, how he built up his career and how he did it for himself, and it’s kind of cool to watch.”
What artist is tearing up the art scene and sparking inspiration left and right? None other than the sensational sculptural artist and custom jewelry designer Rhys Kelly! With an unstoppable passion for the boundless creativity that lies within the eyes, Rhys Kelly’s art is a vibrant tribute to individuals’ unique perspectives. And guess what else? FMHipHop got an exclusive opportunity to chat with this extraordinary artist and jewelry maestro about her remarkable journey. The insights and stories she shared with us are inspiring.
Early Childhood Curiosity: Rhys’ Fascination With Eyeballs
Since she was a kid, Rhys has been conjuring up all sorts of inventions and creations. You know what’s even cooler? Her family has always been there, cheering her on and encouraging her to embrace her passions. “In lower school I used to doodle eyeballs onto my classwork and thought nothing of it,” Rhys said. “It’s funny how life unfolds over time!” Rhys is living proof that when you nurture a child’s creativity, the possibilities become endless!
Carefully applying paint to those little orbs is an oasis for her overthinking mind. It’s a therapeutic experience that takes her to a whole new level of Zen.
Another eye sculpture. Credit: Instagram
But how did Rhys develop such an unusual passion? It all started when she was just a kid. Even at a young age, her curiosity about eyeballs was unparalleled. She couldn’t help but be fascinated by those mesmerizing windows to the soul. They held a mysterious allure that drew her in, and she couldn’t look away.
Fast forward to Kelly’s time at art trade school. The excitement that bubbled inside her when she discovered a course on creating prosthetic eyeballs for character and creature design was like a dream come true! And boy, did she fall head over heels for the whole process!
Special FX Trade School: A Transformative Experience
Rhys is a jewelry designer who’s not afraid to think outside the box, and I mean way outside. We’re talking hyper-personalized artistic vision here! This talented designer didn’t just stop at creating beautiful pieces; she turned her passion into a thriving business faster than you can say, “bling bling.”
But how did she make it happen? It all began at a Special FX trade school in Pennsylvania. Yep! Rhys decided to take her skills to the next level by immersing herself in prosthetic eyeballs and sculptures. Talk about unconventional!
Rhys Kelly is painting a giant eyeball. Credit: Instagram
However, that’s not all she learned there. This trade school was like a treasure trove of knowledge, teaching her about the different materials she could work with. And she’s got quite a collection now. “My go-to materials are always acrylic paint, different forms of resin, and clay for sculptural pieces,” Rhys said.
Choosing The Right Materials: Executing The Vision
Curious minds…I can practically see those wheels turning in your heads, itching to uncover the mysterious creative process of Rhys. How does she transform her wild imagination into real masterpieces? And does she adhere to a specific approach or method?
Well…..
“My creative process normally begins with a thought or idea that pops into my mind, and then I draw it on paper to get the vision out of my head. Once the idea is on paper, I then think about what materials I will use to execute it into real life.”
Now, when it comes to honing your craft, it’s no walk in the park. But that’s not the only hurdle you’ll face! Take Rhys, for instance. The biggest mountain she’s had to climb? Assembling a team of like-minded individuals to collaborate with. Her art sets her soul on fire, and gosh, does she struggle with delegating tasks to others. But fortunately, she’s not giving up! Oh no, she’s taking charge and tackling this obstacle head-on. How, you ask? By scouting for talented folks to bring on board! Will she find the perfect team? That’s the million-dollar question, my friends! But one thing’s for sure: Rhys is determined to make it happen!
Spreading Love And Light
Picture yourself strolling into a room and spotting one of Rhys’ eyeball sculptures perched on a shelf. Bam! It catches your attention like a dazzling shooting star streaking across the night sky. But we all know that when it comes to visual stuff, people have their own unique tastes, right? Some love it, some hate it, and some are just plain confused.
But here’s the real question: How does Rhys want you to feel when you look at her creations?
“I want my art to inspire people to embrace each other’s perspectives, reminding them to spread love and light into the world.” Such a positive retort!
Rhys’ Favorite Art Piece: The Drippy Eye Stand
People have their own unique opinions when it comes to visuals. But wouldn’t you like to know what Rhys’ favorite piece is among all those extraordinary eyeball sculptures and jewelry she’s created? I mean, come on, with so many fabulous creations, there has to be one that really stands out for her.
Eyeballs necklace. Credit; Instagram
“So far, my favorite art piece is the Drippy Eye Stand,” Kelly responded. “To me, it’s unique because the eye is customized to a specific person’s eye color, I’ve never seen anything like it before, and I can duplicate it with many different color variations in the future, so it’s super exciting!”
Rhys’ favorite art piece is Drippy Eye Stand. Credit: Instagram
Absolutely! I mean, who wouldn’t be blown away by the sheer awesomeness of sharpening your skills to transform a natural art form into a multitude of stunning variations? It’s like unlocking a whole new level of artistic wizardry! Plus, can you imagine the progress you’ll make as an artist by embracing this practice? It’s a surefire recipe for unleashing your true creative potential.
Going Beyond The Ordinary
Rhys aims to do just that through her work – touch the hearts of countless individuals and ignite a spark of inspiration within them. Why settle for the ordinary when you can dream big and make those dreams a reality? She wants to convey this message loud and clear, shouting from the rooftops that anything is possible!
In addition, she understands that to make a difference truly, we need more than just big ideas. We need open minds, hearts filled with love, and an unwavering commitment to calmness and understanding. These guiding forces can lead us to become better versions of ourselves.
In the near future, Rhys Kelly gazes into the horizon and envisions a magnificent transformation in her work. “I want to explore the art gallery world and create more refined, polished, and high-end art pieces that will live on for years to come. I plan to experiment with many different sculpting and painting techniques.”
Responding To Negative Reactions: Approaching With Love, Peace, And Understanding
Imagine a world filled with positive vibes, where everyone’s dreams and aspirations float like colorful balloons. It’s a delightful sight. But amidst all this positivity, there are those pesky negative folks who can’t seem to hop on the happy train. Has Rhys, the amazing creator behind all these positive visions and affirmations, ever encountered any adversity or faced criticism for her extraordinary work? And if she has, how on earth does she handle it?
“I feel like anyone who gets a littleattention for anything is always going to have some people who dislike what they’re doing,” she said. “Luckily, I haven’t had much criticism or bad reactions throughout my growing art career. If I were to receivebad reactions, I’d just address it with love, peace, and understanding.”
Her personality oozes maturity and self-control!
Connecting With Prominent Figures: How Rhys’ PR Team Works
Rhys has some cool stuff to offer! You can rock her notable works as a funky necklace or a stylish ring, and they range in price from $100 to $200. But if you’re looking for something on a grander scale, you can even go for one of her stunning installations, which range from $500 to a whopping $8,000. Talk about making a statement!
Eye rings. Credit: Instagram
As for her star-studded clientele, we’re talking about big names like Busy Phillips, Olivia Rodrigo, and David Dobrik, to name a few. You might be wondering, “How on earth did she manage to work with such famous celebrities?” She’s got a secret weapon – her fantastic PR team!
Rhys has connected with these prominent figures thanks to her amazing PR team. They handle all the celebrity communications, ensuring her artwork gets into the hands of these famous people.
So, next time you see one of Rhys’ fabulous pieces on a celebrity, remember that there’s a team behind the scenes making it happen. And who knows, maybe one day you’ll be able to wear one of her stunning creations yourself, feeling like a superstar!
The Power Of Advice In Creative Journeys
Our creative journeys can be changed by advice. Aspiring sculptural artists bursting with passion have a burning desire to explore those unique and out-of-the-box themes in their magnificent creations. Fortunately, Rhys Kelly, seasoned sculptor extraordinaire, has a wealth of advice just for you! Trust me; this is the kind of wisdom you won’t want to miss out on.
“My advice would be to go for it and not think about it too much! The more you think about it, the longer it’ll take to complete… so just draw out your idea and get the materials you need to execute it 🙂 “
To purchase some of Rhys Kelly’s unique creations, visit her website here.
Unveiling The Tale: The Origins Of Slick Rick’s Unique Eye Patch
Now that we’ve delved into the fascinating world of Rhys Kelly’s remarkable eye sculptures and jewelry, let’s plunge into the world of celebrities who’ve sported the one-eye look throughout their lives and careers.
As time passed, fans couldn’t help but notice the ever-evolving eye patch donned by rap legend Slick Rick. Strutting down countless red carpets, effortlessly coordinating his eye patch with his jaw-dropping outfits. That’s what I call fashion forward!
Slick Rick at the BET Awards at the Kodak Theatre on June 28, 2005, in Hollywood, California. Credit: Frederick M. Brown/Getty Images
But what’s the tale behind his unique eye patch?
When Slick Rick was just an infant, tragedy struck. A shard of glass from a shattered window found its way into his innocent eye, robbing him of his sight forever. Heartbreaking, isn’t it? This tidbit comes straight from trusted sources at Black Doctor.
Young Slick Rick is wearing a black eye patch. Credit: Yo Gabba Gabba Wiki – Fandom
Curiously, Slick Rick doesn’t often broach the topic. However, once upon a time, he shared his remarkable journey in a captivating 2012 interview with Red Bull Music Academy. In his own words, he revealed, “I used to wear like a contact lens, anything that camouflaged the eyes, cuz you know, the eyes is kind of messed up, you know,” he said at the time.
“Gradually I just started wearing, I was wearing Ray-Bans for a while. Then after a while, I just said, ‘I’m just gonna wear the patch.’ And then the patch seems to have caught on,” he added. “So, I just stuck with the patch. Sometimes I wear the glasses,but you know, most people prefer the patch.”
Who knew a broken window could shape a legendary artist’s style? The mysteries of life never cease to amaze!
The Book That Changed Everything: A Moment Of Accidental Chaos
Are you aware of why Romeo from the R&B group Immature wore that eye patch? It wasn’t just for being mysteriously sexy! The surprising truth emerged during a fateful interview on Power 106 FM Nick Cannon Mornings in November 2020. The singer spills the beans and reveals that R&B sensation Brandy Norwoodwas responsible for his eye patch.
Romeo aka Young Rome and Brandy Norwood. Credit: L-R: Jeff Kravitz/FilmMagic, Inc and Dave Allocca/DMI/The LIFE Picture Collection via Getty Images
According to Romeo, Brandy and former Immature group member, Half Pint, got into a heated argument. And in the heat of the moment, Brandy clutched a book in her hand. Little did she know calamity was coming! In a random act of fate, she flung the book back without care, unaware of anyone standing nearby.
But what happened next was straight out of a wild movie script. That unsuspecting toss of the book hit Romeo devastatingly, cutting his retina but also detaching it, causing the lens in his eye to take an unexpected dive. And guess who comes to the rescue? Brandon Adams, the actor known for his role in the hit TV show Moesha, caught his flying lens!
Can you believe that a simple argument could lead to such unexpected eye-popping drama? Life truly surprises us when we least expect it!
The Spotlight On Ruger: A Nigerian Singer With A Flair For The Dramatic
Let’s dive into the fascinating story of Ruger, the Nigerian singer with a flair for the dramatic! Imagine this: The spotlight is shining on the incredible artist known as Ruger, or as I like to call him, Michael Adebayo. But what’s the deal with that eye patch he always rocks? It’s not just a style statement; it’s a symbol that tells a powerful tale.
Nigerian singer Ruger. Credit: Punch Newspapers
During an interview in January with the fabulous Nancy Isime, Ruger shed some light on the story behind his eye patch. Someone in his life has faced adversity head-on, losing an eye but refuses to let it hinder their progress. This individual pushed forward against all odds, becoming even stronger in the process. And you know what? Ruger wanted to honor this person by adopting their courageous spirit and wearing that eye patch as a constant reminder of their resilience.
Additionally, Ruger, the mastermind behind his brand identity, explained that the eye patch also represents his connection to snipers. But how? Well, Ruger himself focuses on their targets with incredible attention to detail. And you know what they do? They close one eye to get laser-sharp aim. It’s like Ruger is channeling their prowess and bringing it into his own artistic journey.
Oh, and did I mention his name? Ruger. Just saying it gives off a bold vibe. But it’s also the name of a gun! Ruger’s identity is intertwined with the powerful image of a firearm, further fueling his unique persona.
Did you know that more than 80 percent of men and almost half of women will encounter the pesky problem of hair loss at some point in their lives? Crazy, right? Even though hair loss is super common, this weird social stigma attached to it makes people feel anxious and down. Like, why do we let society define our worth based on how much hair we have? It’s time to challenge those silly norms and embrace our fabulous selves, bald spots, and all! But are you tired of battling hair loss and longing for a complete and luscious head of hair? Well, look no further because we’ve got an exciting interview lined up for you! FMHipHop had the opportunity to speak with Dr. Ben Behnam, M.D., FAAD, a world-renowned dermatologist and Happy Head’s co-founder and chief medical officer.
What’s Happy Head, you ask? It’s a groundbreaking telemedicine company that revolutionizes hair growth treatments for men and women. With almost two decades of experience in the dermatology industry, Dr. Behnam, alongside his equally brilliant twin brother Dr. Sean Behnam, embarked on this hair-raising journey to provide the best dermatologist-prescribed solutions for your hair loss concerns. So, grab a seat, get ready to be inspired, and let’s dive into the fascinating world of Happy Head!
Dr. Ben Behnam and his twin brother Dr. Sean Behnam. Credit: Happy Head
What Inspired You To Specialize In Hair Loss Treatments, And How Did You Become Involved In This Field?
Hair loss affects both men and women on a deeply personal level, and its psychological impact cannot be overlooked. That’s precisely why Dr. Behnam gravitates toward this specialized field of medicine. It allows him to make a positive difference in people’s lives by boosting their confidence and enhancing their self-image. “It has been remarkable to see patients experiencing a new sense of confidence and self-worth,” he said. “But hair health is also an important indicator of overall health, and hair loss can be a sign of an underlying condition.”
With this in mind, Dr. Behnam finds himself immersed in medicine. The hair industry intersects with various facets of health and wellness, continuously unveiling new studies and treatment methods. This ever-changing landscape adds a fascinating element to his work as he consistently acquires knowledge and contributes to shaping the future of the field.
Restore your hair within 3 to 6 months and stop additional hair loss using Happy Head’s Topical Finasteride & Minoxidil solution. This comprehensive formula combines the most potent FDA-approved prescription ingredients tailored to your age, gender, and medical background. Say goodbye to pills, simplify your routine, and rely on clinically-supported evidence indicating reduced chances of side effects. Credit: Happy Head
However, it’s essential to remember that hair growth is not an overnight process but a transformative journey. It demands patience and persistence, emphasizing that it’s a marathon, not a sprint. “Our custom hair growth treatments at Happy Head take 4 to 6 months,” said Dr. Behnam. “So stick with it and keep in touch with your dermatologist, and you’ll get there.”
Can you imagine the joy of regaining your luscious locks and feeling confident again?
Can You Discuss Some Common Causes Of Hair Loss And How Your Company’s Treatments Address These Issues?
Did you know hair loss stems from a multitude of factors? When addressing this concern, it’s important to consider all aspects, from genetics to lifestyle choices. A thorough understanding of the patient’s health, lifestyle, and family history is essential to providing effective treatment. After all, “knowledge is power!” Dr. Behnam asserts, “Most people experience hair loss or hair thinning as they age. Men typically show signs of hair loss earlier than women, some men as early as 18 years old. Plus, different phases of life and changing hormone levels can affect hair growth as well. Pregnant women typically experience hair loss as part of the postpartum changes to their bodies.”
One of Happy Head’s patients who have seen success in their hair growth. Credit: Happy Head
In addition to underlying conditions, certain medications, especially chemotherapy, can trigger hair loss. Alopecia areata, psoriasis, and thyroid disease are common conditions that lead to hair loss. The treatment approach should be as varied as the causes.
Another one of Happy Head’s clients. Credit: Happy Head
While a general practitioner might be an excellent option for overall health concerns, you should seek advice from a dermatologist specializing in hair care. And guess what? Happy Head has you covered! “This is why, at Happy Head, all of our dermatologists are board-certified and focused on hair growth treatment,” Dr. Behnam said.
So, how do we start this exciting hair restoration journey?
The first step is a comprehensive consultation with Happy Head, and what’s the best part? It’s FREE! This initial session covers your lifestyle choices, medical history, and hair-care routine. “We create custom treatment plans and topical formulas for our customers all online and ship it to their door in discreet packaging.t to your doorstep.”
How Does Your Company Differentiate Itself From Other Hair Loss Treatment Companies, And What Unique Benefits Do Your Treatments Offer?
Happy Head is reinventing hair loss treatment while providing convenient telemedicine services. Happy Head engages patients’ involvement throughout the treatment process from the comfort of their homes. This remarkable feature dramatically enhances customer satisfaction. With such a personal issue as hair loss, who wouldn’t prefer cutting out the hassle of multiple doctor visits and pharmacy trips? It can be overwhelming and may even prevent people from seeking treatment. But fear not! This company has designed a stress-free and online process, ensuring easy treatment.
Happy Head’s commitment to making hair loss treatments accessible to everyone sets it apart from the competition.
“Happy Head’s process and resources are what makes us unique since we make hair loss treatments accessible to everyone who needs it,” Behnam said. “Plus, our site offers a treasure trove of resources from in-depth blog articles to videos and more, whether or not you’re on the fence or in active treatment.”
This company prides itself on personalized treatment plans. A thorough questionnaire, consultations, and a comprehensive product library enable them to tailor treatment plans for each customer. The individualized attention makes them different from other companies offering generic treatment plans. After all, who wants a one-size-fits-all approach to hair loss?
Next, let’s explore Happy Head’s exceptional product offerings. Board-certified dermatologists formulate and prescribe their medicines, making them the most potent and effective options on the market. “But we also offer thickening shampoos, conditioners, and other hair care products that work on hair loss prevention and promote healthy hair growth,” the co-founder said.
Additionally, the company has an all-natural product line on its website, with no prescription or consultation required. Natural hair supplements, for example, are a fantastic option for those who wish to enhance their hair health.
How Do You Stay Up-To-Date With The Latest Developments And Advances In Hair Loss Treatment?
Who doesn’t want to stay in the loop about hair loss treatment news? Well, there’s good news! Many exciting resources are available to keep you well-informed and ahead of the game.
First up, we have the mighty trade publications. Picture yourself flipping through the pages of the Dermatology Times, American Academy of Dermatology publications, and the International Journal of Trichology. These gems are jam-packed with the latest and greatest research in dermatology and hair loss treatments. However, not only do these publications dish out groundbreaking research, but they also provide platforms for industry professionals to gather and engage in spirited discussions.
Dr. Behnam claims that “one of the best resources for staying up-to-date is attending conferences and events. This is a great opportunity to share thoughts and research with some of the best experts in the industry. It’s a golden opportunity to share your own thoughts and research, while also soaking up the wisdom of the industry’s finest minds.”
How Do You Work With Patients To Develop Personalized Treatment Plans, And What Factors Do You Consider When Making Treatment Recommendations?
With a seamless and engaging process, Happy Head ensures top-notch customer care from start to finish. It all kicks off with an interactive online questionnaire that delves into vital aspects of the customers’ lives. Curious about their family history, eating habits, workout routines, and any hair-related treatments they’ve previously experimented with, the questionnaire sets the foundation for an effective treatment plan.
Once the form is completed, a remarkable transformation takes place. “Next, we connect the customer with a board-certified dermatologist who is licensed in their state for a free consultation, anywhere in the US,” Behnam explains. This is where the magic truly happens – the customization factor that sets Happy Head apart from the rest.
Photo of an animated questionnaire. Credit: UK Biobank
“Once the dermatologist reviews the questionnaire and speaks with the customer, the dermatologist works with the customer to design a personalized treatment plan that may include prescription-based, FDA-approved medication.”
But here’s the cherry on top: convenience. Happy Head takes pride in delivering medications and products right to customers’ doorsteps every month. This distinctive feature embodies the essence of Happy Head. They understand that stepping outside their comfort zone can be an overwhelming obstacle for individuals with hair loss. By eliminating this barrier, Happy Head empowers customers to embark on their journey from their own homes.
How Do You Measure Your Treatments’ Success, And What Metrics Do You Use To Track Patient Progress?
“An obvious one is the visual difference on the customer’s scalp,” the co-founder claims. “We look for stimulated follicles, thicker hair, and a reduction in the size of patches to see if our treatment plans are working.”
Within 4 to 6 months, customers who faithfully follow the prescribed treatment plan should notice a noticeable improvement in the health of their hair. To enhance this experience, the team suggests taking weekly or monthly photos to track progress and witness the transformation firsthand.
The team also believes in maintaining a strong connection with valued customers throughout their hair journey. That’s why customers always have direct access to their dedicated dermatologist, who provides ongoing support and welcomes progress photos and inquiries. By actively engaging with their dermatologist and sharing visual updates, customers can receive personalized guidance and address any concerns that may arise along the way.
But how do they truly measure success? Well, the team’s ultimate yardstick is customer retention. “If the customers are coming back, that means our treatments are working,” says Dr. Behnam. “And right now, we are very happy with where our customer retention is.”
Happy Head’s treatments make a difference. The team is delighted to see their customers stay on this transformative journey with them.
What Advice Would You Give Someone Just Starting To Experience Hair Loss, And What Steps Can They Take To Address The Issue?
To tackle hair-related concerns, it’s always wise to seek guidance from a doctor or dermatologist – after all, you wouldn’t want to overlook any underlying issues that may require attention. Once you’ve done that, it’s time to dive into your current hair-care routine and see where you can make some exciting changes.
“For example, are you using products with harmful ingredients like sulfates, silicones, and parabens?, Dr. Behnam asked. “If so, this is a great starting point. Replace your products with healthier ingredients that help stimulate hair growth, not harm the hair follicles.”
Take Happy Head’s incredible Thickening Shampoo & Conditioner, for instance. It’s infused with the goodness of Saw Palmetto, which promotes hair growth and adds a lustrous shine to your locks while maintaining a perfectly balanced scalp.
Happy Head’s Thickening Shampoo & Conditioner. Credit: Happy Head
But hey, we’re not done with the possibilities! You can also consider adding supplements to your diet, ensuring your body receives an optimal blend of essential vitamins and minerals. How about pampering your scalp with a moisturizer or enjoying a refreshing mask to keep your skin hydrated? And, to spice things up even more, why not reduce the usage of heated styling tools and bid farewell to chemical treatments like bleaching?
How Do You Ensure Your Treatments Are Safe And Effective, And What Steps Do You Take To Minimize Any Potential Side Effects?
“Our team at Happy Head is made up of some of the best and brightest in the hair care industry who focus on research and development such as nurses and board-certified doctors. Our knowledge base is up-to-date since our team is made up of nurses and board-certified dermatologists.” In fact, Dr. Behnam is also a practicing and licensed dermatologist in Los Angeles who specializes in hair loss treatments as part of his team. “Every product that we formulate for our customers is carefully researched so that we can ensure their safety.”
But here’s the exciting part: None of their exceptional medicinal-grade products can be obtained without a prescription and a consultation with one of our board-certified dermatologists. Happy Head strictly adheres to industry regulations and protocols to guarantee the highest standards. They take pride in their commitment to providing safe and effective solutions.
Now, let’s discuss the company’s custom topical hair loss treatments. They are designed to minimize the likelihood of side effects commonly associated with oral medications. By tailoring treatments to meet individual needs, Happy Head can manage and evaluate potential side effects on a case-by-case basis. “Happy Head isn’t just a one-size-fits-all hair loss medication company, but customized to your needs.”
So, are you ready to take the next step? Why not fill out the questionnaire and connect with a Happy Head dermatologist today? They are here to guide you and provide the personalized assistance you need.
Can You Discuss Any Exciting New Developments Or Innovations In The Field Of Hair Loss Treatment You Are Currently Exploring?
“The hair loss treatment industry for a long time has been focused on men’s hair loss, leaving women without effective treatments even though women make up half of the population suffering from hair loss,” Dr. Behnam said. “We at Happy Head have recently refocused our products and offerings to include women and are dedicating resources to specifically research the differences in hair loss between men and women.”
Distinguishing between men and women, hair loss manifests at different ages and can be attributed to distinct factors. This realization emphasizes the necessity of individualized treatments that cater to men’s and women’s specific needs. It’s evident that the industry as a whole recognizes the scarcity of research on addressing hair loss in women. Within this landscape, Happy Head takes pride in leading the charge to refocus the industry’s attention, aiming to support individuals of all genders on their hair journey.
In addition, a noticeable trend in this industry is the growing demand for natural hair care products. This shift not only reflects customer preferences but also provides an opportunity for reflection regarding ingredient sourcing, product composition, and environmental impact. “Happy Head already offers a range of products that are considered all-natural, but I think we are going to continue to see a focus on all-natural product lines and treatments in the foreseeable future.”
Can you imagine the positive impact this company can make by prioritizing women’s hair loss research and promoting all-natural alternatives for healthier hair?
What Is Your Vision For The Future Of Hair Loss Treatment, And How Do You See Your Company Contributing To This Evolving Field?
Since its launch in 2020, Happy Head has achieved remarkable success, quickly emerging as a frontrunner in the telehealth industry. But one might wonder: How has Happy Head become a trailblazer in hair care and telemedicine? Well, it’s because they have dared to challenge the status quo and demonstrate that a personalized treatment plan can be crafted right from the comfort of one’s home!
Dr. Behnam says, “The customer shouldn’t have to feel overwhelmed or spend large amounts of time seeking effective treatment. When the treatment process is long, expensive, and daunting, this makes it inaccessible for a large part of the population. Putting the customers’ needs first has proven to be an effective way of going about business for us, and we are hoping other companies follow suit.”
Furthermore, isn’t it time we debunked the negative social stigma associated with hair loss? I think so!
Happy Head is actively working to break those barriers by providing resources and effective treatments and fostering open conversations surrounding hair loss. They’re making a difference through their innovative product offerings and by serving as thought leaders and sharing valuable insights on their engaging blog. How cool is that?
Wouldn’t it be better if the industry developed more hair loss treatments? Absolutely! Millions suffer from it, but no effective remedy exists. Ultimately, Behnam wants everyone to have access to effective treatments. Meanwhile, they are expanding their product range to make effective hair loss solutions more accessible for everyone.
The Happy Head brand is changing perceptions and positively impacting the hair care industry. So, let’s cheer on Happy Head and hope that other companies take note of their success and join the mission to transform the landscape of hair care and telemedicine for the better.
Celebrities And Hair Loss: The Hidden Struggles Behind Glamour
Celebrities, just like anyone else, are not immune to the challenges of hair loss. Despite their glamorous appearances on the red carpet and in the media, behind the scenes, some celebrities silently battle with hair loss issues that can impact their self-esteem and confidence.
Christina Milian
Actress and singer Christina Milian. Credit: Beauty Launchpad
What happened when actress and singer Christina Milian welcomed her second child, Isaiah, in January 2020? She found herself facing a challenging battle with post-partum hair loss.
In a candid interview with People, she revealed how her hair would mercilessly fall out in “clumps,” leaving her feeling emotional and concerned about whether her hair would ever regrow. But that’s not all; she even went to great lengths to hide this struggle from her boyfriend, Matt Pokora, out of sheer embarrassment.
Christina Milian’s confidence took a significant hit as she navigated this hair loss ordeal.
Viola Davis
Actress Viola Davis. Credit: BlackDoctor.org
The incredibly talented actress Viola Davis, who sits among the elite as one of the highest-paid stars in streaming TV, experienced a significant loss at the age of 28: her hair due to a condition called alopecia. In an interview with Vulture, she openly shared her journey, bravely confessing that she had discovered a bald spot on the top of her head, only to realize later it was a result of the immense stress she had been carrying.
Imagine the weight she must have felt, spending much of her life feeling uncomfortable in her own skin. However, Viola Davis made a courageous choice – to fully embrace and accept herself fully, flaws and all.
In the past, she relied on wigs as a crutch, desperately yearning for society’s validation of her beauty. But here’s the twist: By revealing her true self, bald patches and all, an overwhelming sense of liberation washed over Davis, bringing a newfound sense of freedom.
Naomi Campbell
Supermodel Naomi Campbell. Credit: Farjo Hair Institute
Did you know that even supermodels like Naomi Campbell face hair loss struggles just like the rest of us?
The renowned supermodel opened up in an interview with the Evening Standard about her experience with hair loss. She revealed that years of hairstyling for fashion shows and campaigns had taken a toll on her scalp, resulting in bald spots. Additionally, Campbell attributed the use of extensions as a major contributor to the damage inflicted on her hair and scalp.
However, it seems that this setback has prompted her to adopt a more attentive approach to hair care.
Reflecting on her past experiences, Campbell prioritizes hair health. Having gone through the challenging experience of losing all her hair due to extensions, she has become more cautious. She has embraced various techniques and practices to ensure her well-being. How remarkable is it that someone so widely regarded for her stunning performances has found empowerment through vulnerability? Viola Davis inspires us all to question our preconceived notions of beauty and embrace our authentic selves.
JayBlac, a Philadelphia rap battle host and commentator with a deep appreciation for all things hip-hop, is inextricably linked to the art of battle rapping. Battling was an early fascination for him. He and his friends would watch rappers battle each other. They would then take what they learned and practice on each other.
Speaking on his own exposure to the art, Jay said he and his closest friends “got pretty crazy” and “did damage to each other.” With this particular connection to the sport, it’s easy to see what led to his relationship with The Ultimate Rap League. Last month, URL hosted their live Kings vs. Queens 4 event via Caffeine, an interactive streaming platform with over 20 million users. The streaming giant is home to sports and gaming content, but one of its biggest draws comes from a partnership with URL.
JayBlac, one of Caffeine’s most prominent battle hosts, sat down with FM to talk about the event, as well as the many sides of battle culture—the good, bad, and the ugly.
Diversity And Visibility On The Scene
Sometimes there’s a bit of a clash between progress and authenticity, especially when it comes to hip-hop. But Jay believes the field is pretty diverse. “You have battle rapping all different countries. Any race you want to see battling, you have it,” he said. “Even in the UK. You come from a certain background or religion; trust me, they have it. You’ve got Jews, you have Christians, you have a certain type of walk of life that you experience, and you kind of want to root for your side of the team.”
And in terms of gender, the Kings vs Queens event proves women can hold their own. “Throughout this culture, the men and women are divided in terms of battle rap,” Jay said. He explained that you might have men vs. men, women vs. women, or a mixed battle, And though many people come to see the men only, they end up finding that there are just as many talented women.
After this event, when it was all said and done, I think a lot of the ladies garnered way more respect. And some of those guys, it went down.
Recognition On The Battlefield
However, battling still isn’t the most mainstream part of hip-hop. With battle rap being a little more of an “invisible” side to hip-hop, it can be hard to get the appreciation you deserve. Jay thinks battlers are definitely appreciated, just to a certain extent.
“We appreciate what the leagues do for us,” he said, “We do get our names out there for the most part.” However, “I feel like they’re not appreciated who they want to be appreciated by.” He mentioned artists like Jay-Z, Drake, and Joe Budden will chime in occasionally. However, it’s not as often as some MCs would like. He compared the reaction to battle rap to basketball, saying people have no problem shouting out their favorite player. Though he doesn’t want to tell anyone to do it, he admitted it’d be cool to see people do that with their favorite MCs.
Rest in peace, Pat Stay, but once he passed, he got a lot of love from huge celebrities. That would have been dope if y’all did it while he was here.
No Holds Barred
Some of hip-hop’s greatest rappers started off battling, and Jay believes those individuals have an advantage. “DMX, Biggie, Jay-Z did it, Kendrick Lamar—they’re not scared of anything…they know when to take shots back at people.” He added that battling experience “gives them a competitive edge to perform better than anyone else out there.”
As for artists looking to get into battle, Jay says the art form isn’t for the weak.
Have very tough skin. This is not Lollipop Land; this is not Disney World. You will get spoken to. This culture is savage. Get ready to be hit in the mouth verbally. Whether that be on Twitter or in the ring for a battle. There’s nothing soft about this. Be ready for war. Whether you want to be an MC or a fan.
Highlights from Kings vs. Queens 4 are available online. The entire stream is available as well. JayBlac has a wide array of content. You can find his Caffeine content here and his YouTube content here.
