When Busta Rhymes accepted the Rock the Bells Visionary Award, he offered more than gratitude—he delivered wisdom earned through decades in the hip-hop industry. His insights, freely given and hard-won, remind us why we pause when legends speak.
No one understands or knows the ins and outs of the business like someone who’s trod the path. At the recent Video Music Awards, Busta Rhymes received great honor. The “Put Your Hands Where My Eyes Could See” artist spoke to CBS News regarding the win and was not shy about an honor well-earned. In his words,
“Thirty-five years of professional recording is a long earning of my right of passage. I’m just glad they decided it’s time for me.”
A Life in Testament
Thirty-five years of dedication to the industry stand as a testament few can match. Even more remarkable is persevering through decades without the public accolades such commitment deserves. Yet Rhymes has consistently emphasized that this absence never diminished the genuine connection he’s maintained with fans and peers alike. Only now is he witnessing the full recognition of his contributions from the music community at large.
As Rhymes shared with Billboard,
“It’s incredible… you know, I’ve never not felt the love, but it’s definitely evolved into new heights. It’s a whole other thing to be getting it from your community and your folks and even more so in the abundance that it’s been happening in.”
Busta Rhymes’ Message of Passion and Purpose
This recognition illuminates what such an honor means at this stage of his storied career—far beyond mere validation of his efforts. It represents the wisdom that Rhymes deliberately passes down to the next generation of artists, finding their way. Speaking with unmistakable conviction to Billboard, Rhymes addressed younger performers directly:
“The most important thing is to really understand the difference between doing this because you love it and doing it because you just trying to get a bag.”
At its core, he emphasizes passion as the essential ingredient. This willingness to invest yourself completely stems from something deeper than financial gain—but rather a profound connection to the art that transcends a pure monetary mentality.
More Than Trophies
Busta explained.
“I would be doing this if there was no money, which that’s what it was initially,”
Therein lies the power of his 35-year journey. Had accolades and paychecks been his sole motivation, Rhymes might have exited the stage long ago. Instead, he persisted. This unwavering commitment eventually yielded the recognition his talent deserved. While his machine-gun flow remains unmatched in hip-hop, what truly elevated him to receive the Hip Hop Icon Award, the Elite Icon at the Caribbean Music Awards, a Hollywood Walk of Fame star, and the VMA Visionary honor was something deeper—a passion that fueled him long before trophies lined his shelves.
Rhymes Lets His Light Shine
Rhymes stands at the summit of a career built brick by brick, savoring the view his perseverance has earned him. Yet even as he collects his flowers, he plants seeds for those climbing behind him.
“Think about what your contribution [to hip-hop] should be,” he counseled in his Billboard interview.Think about how significant your contribution needs to be and then deliver on that.”
While trophies now line his shelves, it’s this philosophy of giving rather than taking that truly defines his legacy.
As autumn arrives for this industry veteran, the harvest proves abundant—not just in accolades, but in the wisdom he continues cultivating for hip-hop’s next season. But none of this means he’s slowing down anytime soon, as evidenced by the release of an upcoming project entitled “Vengeance.” It just means he’s adding more to his legacy for fans to savor.
Written by: Renae Richardson