retail

What To Expect From The New Kanye West Retail Store

Ye and his team have set the foundation for a retail store, online ordering services, and online store services. The name is inspired by a website that fans are already acquainted with. “Yezzy Supply” is a site that the artist uses to sell limited-release items. But the new trademark seems to be setting the stage for something bigger. Including an actual store.

The filing includes every category of clothing you can imagine. From undergarments to accessories. As well as beachwear and infant wear. With a lot of creative room to make changes and add new items. This is a natural progression since his 2020 deal with GAP. Their first drop made up of mostly black items, including his full face mask was released last year. And it was announced that YZY GAP has a partnership with Balenciaga as well.

Everything seems to be coming full circle for Ye. Because in a 2015 interview with Vanity Fair he spoke about opening his own store. And how it would be accomplishing a lifelong dream to open the YZYSPLY store. “So even though we do really amazing sales online, my dream is just to have my own store. And to have multiples of it.”

BY RANDY BROOKE/GETTY IMAGES.

All fans can do now is simply wait for more on the Kanye West retail store. He has not made any comments on the situation just yet. But we are sure he is going to wait and make an announcement in true Ye fashion. Where do you think the first location will be?

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Brittany Belizor | IG @Brittieb_ | Twitter @BBelizor

Lizzo has created a shapewear line called Yitty.

The singer and body positivity activist recently partnered with Fabletics Inc. to launch Yitty, which refers to her childhood nickname. Lizzo has been developing the brand for three years, and it is scheduled to launch on April 12 with around 100 pieces divided into three collections: Nearly Naked, Mesh Me, and Major Label.

Among the products available are bras, underwear, bodysuits, and matching sets, available in sizes ranging from XS to 6X. The 33-year-old announced Yitty on Instagram on Wednesday, insisting she wants to help others embrace who they are.

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A post shared by Lizzo (@lizzobeeating)

“I don’t know about y’all – but I’m sick of people telling me how I’m supposed to look and feel about my body. I’m tired of discomfort being synonymous with sexy,” she wrote. ” If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON. @YITTY isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard.”

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A post shared by Lizzo (@lizzobeeating)

‘Yitty’ Founder Prefers The Term “Bodywear” Over “Shapewear”

Furthermore, Lizzo told The New York Times that she prefers the term “bodywear” over “shapewear”. However, no one understood her preference. Also, she states that she wishes to help others “enjoy autonomy” with their bodies.

“I don’t want to be the only one who can enjoy autonomy with my body because I am now in a privileged position where people want to make me stuff and I can afford it,” she explained. “I want to help other people out in that way too.”

The “Juice” singer serves as the chairman and co-founder of Yitty and appears in many ads. Also, Yitty will be available on its own website, the Fabletics website, and in Fabletics retail stores.

Written by Nikiya Biggs

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