Hip Hop’s relationship with cannabis dates back to the early 1990s. Musicians such as Cypress Hill, Dr. Dre, Snoop Dogg, and others have made the plant more popular in their music.
Today, rappers continue to grow the cannabis industry. They are well-positioned to take advantage of the different brand partnerships and products available.
Redman Joins ‘The Dab Roast’
Redman is one of Hip Hop’s most well-known cannabis users. He hopes to enter the industry differently from his peers. The artist will be educating people about cannabis. On Wednesday (Apr 20), Redman announced the partnership with the celebrity interview show “The Dab Roast.” He will serve as executive producer and director for the show’s upcoming second season.
“The Dab Roast” is a concept created by Scott McKinley. He initially proposed to have celebrities take a dab hit while answering ten rapid-fire questions in an interview format. This version of the show featured eight episodes and was full of humor.
Since people were suddenly blazing off a dab hit, it was hard for them to concentrate on the questions. Redman planned to appear on the show until he suggested an idea to McKinley.
“We did an episode with Doc, and then he watched the whole episode with us at our release party,” McKinley tells HipHopDX in an exclusive interview.
“He said that we need to put purpose behind what we’re doing. With him having the National Cannabis Party and coming to me asking if I need help, I absolutely decided to take the back seat and let the legend step in.”
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Educating The Masses On Cannabis
Redman brings a whole new dynamic to “The Dab Roast” through his organization, the National Cannabis Party (NCP). In Doc’s view, the NCP is committed to educating people about the cannabis plant. There is no better time to educate people about the plant than during the current “Gold Rush” of cannabis impacting society and pop culture.
“What I see going on is everyone is having a real lack of education about this business side of cannabis,” says Redman. “I see a lack of education, lack of cannabis linguistics, and a lack of opportunities in a lot of places.”
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The cannabis industry is experiencing rapid growth, especially as more states legalize the use of this plant for recreational purposes. Also, as legalization advances, major companies are looking to invest in the industry. We already see the effects of the increase in dispensaries and money-making ideas regarding cannabis.
Are These Companies Primarily Concerned With Educating The Public Or Maximizing Profits?
Are these companies teaching the public, or are they only interested in making a profit? McKinley and Doc say it’s the latter. This is especially true when considering that these companies keep a low profile. To prevent mom-and-pop businesses from succeeding in a field, they are knowledgeable about.
“We’re adding in all the education and the segments about different brands, different people that we need to show,” McKinley adds. “We have to make sure as a community that big pharma can’t come in and take all our jobs because Walmart and Walgreens do not need to be selling weed.”
Furthermore, major corporations, including ABinBEV, Pepsi North America, and Philip Morris, are preparing behind the scenes to launch sales of cannabis products. No one is trying to interfere with their plans. Yet, what are these companies doing to educate the masses other than selling pre-rolled joints?
‘The Dab Roast’ Has More To Offer
There will be more to “The Dab Roast” than teaching people everything there is to know about cannabis. Red and McKinley still plan to include portions of the original series in the new series. With guests taking dab hits (five fewer than the original 10) and answering questions. In addition to people getting high and struggling with questions.
“I’m in the business of helping people. Scott is in the business of helping people,” says Red. “A lot of people don’t say that, and a lot more are selfish about what they know, what they learn, and don’t want to share their info.”
Written by Nikiya Biggs
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