YITTY

Lizzo has created a shapewear line called Yitty.

The singer and body positivity activist recently partnered with Fabletics Inc. to launch Yitty, which refers to her childhood nickname. Lizzo has been developing the brand for three years, and it is scheduled to launch on April 12 with around 100 pieces divided into three collections: Nearly Naked, Mesh Me, and Major Label.

Among the products available are bras, underwear, bodysuits, and matching sets, available in sizes ranging from XS to 6X. The 33-year-old announced Yitty on Instagram on Wednesday, insisting she wants to help others embrace who they are.

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A post shared by Lizzo (@lizzobeeating)

“I don’t know about y’all – but I’m sick of people telling me how I’m supposed to look and feel about my body. I’m tired of discomfort being synonymous with sexy,” she wrote. ” If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON. @YITTY isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard.”

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A post shared by Lizzo (@lizzobeeating)

‘Yitty’ Founder Prefers The Term “Bodywear” Over “Shapewear”

Furthermore, Lizzo told The New York Times that she prefers the term “bodywear” over “shapewear”. However, no one understood her preference. Also, she states that she wishes to help others “enjoy autonomy” with their bodies.

“I don’t want to be the only one who can enjoy autonomy with my body because I am now in a privileged position where people want to make me stuff and I can afford it,” she explained. “I want to help other people out in that way too.”

The “Juice” singer serves as the chairman and co-founder of Yitty and appears in many ads. Also, Yitty will be available on its own website, the Fabletics website, and in Fabletics retail stores.

Written by Nikiya Biggs

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Singer and flutist Lizzo has conquered the world of music, and now, she’s making her spot in fashion and helping women gain their confidence.

A Tempting Teaser

The recent resurgence of waist trainers has snowballed into a booming shapewear industry. Since the beginning of time, women have been fixated on the perfect snatched figure. Now, the ‘Truth Hurts’ artist is here to help.

Earlier this week (March 30), Lizzo hopped on Instagram to announce the launch of YITTY. The raunchy ad features the 33-year-old in a piece from her collection. The caption reads, “Shapewear you can wear Underwear, Overwear, Anywhere.”

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A post shared by Lizzo (@lizzobeeating)

“For Every Damn Body. 6X to Xs. Are you ready for the YITTY LIBERATION? Coming soon…” she typed.

In addition to this teaser, Lizzo also posted a photo of models wearing her line in all shapes and sizes. She then posted two videos of herself wearing YITTY athleisure. So fans can expect the stylish undergarments to drop on April 12 at 8 am.

“I was tired of seeing this sad, restrictive shapewear that literally no one wanted to wear. I had an epiphany like, ‘who can actually do something about this?'” The global pop star said in a recent statement for the brand.

“I decided to take on the challenge of allowing women to feel unapologetically good about themselves again,”

Lizzo’s woes with online attacks

Lizzo is all too familiar with fighting to feel unapologetically good. Her plus-size status has led to admiration from fans who have trouble finding representation, but it’s also led to bullying. After the drop of her latest single, ‘Rumors,’ a surge of nasty comments led to her addressing haters during a Good Morning America appearance in August. She expounded,

“I don’t even mind the fat comments. I just feel like it’s unfair sometimes ..the treatment that people like me receive.”

This is only one example of Lizzo’s appearance being used against her. Twitter went into a frenzy after the ‘Good as Hell’ singer wore a risqué outfit to a 2019 Lakers game. Overnight, a tongue-in-cheek dance turned into a dogpile for the three-time Grammy winner. In the press statement for YITTY, Lizzo explains how society had pressured her about her weight far before she achieved fame.

“I felt that I was constantly being told, through TV and magazines, that my body wasn’t good enough and, in order to be considered ‘acceptable,’ I had to inflict some sort of pain upon it to fit into an archetype of beauty.” she said.

“Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade.”

A YITTY guide

Now that Lizzo has such a massive platform, she has the ability to make her shapewear line into something that inspires confidence in women, not shame. So, naturally, that’s exactly what the Michigan native has in mind.

There are three different collections included in the YITTY launch. The Nearly Naked collection is the most lightweight and sheer, while Major Label focuses more on lifestyle and thicker fabric. Finally, the Mesh Me collection features bolder pieces that can serve as outerwear for the more adventurous fashionistas. Color options include but aren’t limited to “tempo lavender” and “moody bitch taupe.”

“These color names alone should make you feel like that bitch when you’re putting the product on,” Lizzo claims.

Once April 12 hits, head over to YITTY.com or Fabletics to grab a piece before they’re all sold out!

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Dreema Carrington|IG @dr3amgirl79|Twitter @notdreema