listen live
Connect with us

Cherry Juice

Kanye West’s ‘Yeezy Day’ Complaint; Adidas Allegedly Copied Yeezy Slides

Published

on

founder of yeezy
Image Source: Roy Rochlin/Getty Images

Taking someone else’s creation and making decisions without consulting them is not recommended. But unfortunately, it is a practice that several individuals have used for a very long time. Kanye West, the founder of Yeezy, seems pretty dissatisfied with Adidas. Adidas celebrates Yeezy Day on Aug 2 of every year, in which the company re-releases some of Ye’s older Yeezy sneakers and slide designs.

The Founder Of Yeezy Sends ‘Complex’ A Direct Message Expressing His Disappointment With Adidas

This year, Aug 2, marked its third year since Adidas launched Yeezy Day in 2019. The “City of Gods” rapper sent a direct message to Complex’s Instagram account revealing that he is unhappy with Adidas for creating Yeezy Day without his consent.

Kanye also instructed the brand to continue manufacturing Yeezy slides to meet his demands. In response, he claims that GM deceived him and told him its production capacity was insufficient to produce the slides. However, it did have the means to create similar slides under the Adidas brand.

That’s not all, though! There’s more! West also addressed more issues with Adidas that have been allegedly perpetrated without his permission. In addition to picking out the colors, names, and style approach of Yeezy, they also hired employees who worked under him while stealing Yeezy’s styles and materials.

founder of yeezy

Image Source: Complex Original

There was never a time when he hesitated to express his concerns, regardless of how others perceived them. Indeed, Kanye West is blessed to have teamed up with Adidas since his sneakers have dominated the market due to their partnership. However, the consideration that goes into making a decision plays a highly significant role, especially if that decision involves other people. Ye has earned a reputation for speaking his mind out loud.

Adidas Allegedly Copied From Yeezy Slides

The founder of Yeezy has signed a new deal with Adidas that runs through 2026. However, who’s to say how things will pan out between them from here on out? Aside from that, this is not the first time he has had a problem with the brand. In a since-deleted Instagram post in June, Kanye criticized Adidas for developing their own slides, called the Adilette 22 Slides, which he claims are knockoffs of the Yeezy slides.

founder of yeezy

The Adidas Adilette 22 Slides. Image Source: Adidas

founder of yeezy

Adidas Yeezy Slide. Image Source: Adidas

To vent his frustrations, West called out Adidas CEO Kasper Rorsted directly.

“To Kasper, I’m not standing for this blatant copying no more,” he wrote. “This is for everyone who wants to express themselves but feel they can’t cause they’ll lose their contract or be called crazy…These shoes represent the disrespect that people in power have to the talent.”

Adidas And Yeezy Have Generated A Large Amount Of Revenue Since Joining Forces

Before partnering with Ye, Adidas had a successful shoe line of its own. However, since they joined forces, the brand has seen a lot of improvement in terms of its sales. According to the “Heartless” rapper, “Yeezy is 68% of adidas online sales.” The partnership between Ye and the German brand has benefited both parties. Their partnership should be maintained in the interest of both parties to avoid causing damage to it.

Hopefully, the founder of Yeezy doesn’t have any further issues with Adidas in the future. Investing in the business industry can seem like a bit of a risky venture sometimes, and you’ll never know who exactly has your best interests in mind.

Written by Nikiya Biggs

Stay updated on the latest celebrity news by visiting FMHipHop’s retrospective articles!

Experienced, dedicated, and goal-oriented writer with a flair for producing informative and captivating content. Experience spanning 5+ years in writing includes correct grammar, fact-checking, and adaptability. Throughout my life, I've been exposed to many opportunities. I have played the piano, participated in many recitals, and won numerous awards throughout my life. I have been honing my writing skills for years in my spare time. As an example, I have completed writing exercises and created my own stories in this regard.

Continue Reading
Advertisement