Soulja Boy’s run as an entrepreneur hit a tough chapter this week at his new SODMG store. Soulja’s Melrose Avenue store was vandalized and robbed, with intruders causing significant damages. The thieves also took thousands worth of merchandise, including limited-edition apparel, Soulja’s personal PlayStation and much more.
For those who have been watching Soulja Boy’s moves beyond the headlines, this isn’t his first attempt to diversify his brand. He’s been in the tech game with his own gaming system, dropped clothing lines, and consistently looked for ways to expand as a young Black entrepreneur outside of streaming hits and viral social moments.
It’s easy to overlook Soulja’s grind when the internet focuses on his controversies, but the reality is, he’s trying. Soulja’s SODMG brand was another lane for him to expand as a business man. Seeing SODMG become a target before it even hit its one-year anniversary is a setback not just for him but for the entire culture of young Black creators building businesses in real spaces.
Soulja Boy is already taking steps to beef up security to protect the store moving forward. This is a reminder that being a young Black entrepreneur comes with challenges that test your resilience.
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