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Soulja Boy’s Melrose Avenue SODMG Store Robbed and Vandalized, Losing Thousands In Merch

Soulja Boy in SODMG store

Soulja Boy’s run as an entrepreneur hit a tough chapter this week at his new SODMG store. Soulja’s Melrose Avenue store was vandalized and robbed, with intruders causing significant damages. The thieves also took thousands worth of merchandise, including limited-edition apparel, Soulja’s personal PlayStation and much more.

For those who have been watching Soulja Boy’s moves beyond the headlines, this isn’t his first attempt to diversify his brand. He’s been in the tech game with his own gaming system, dropped clothing lines, and consistently looked for ways to expand as a young Black entrepreneur outside of streaming hits and viral social moments.

It’s easy to overlook Soulja’s grind when the internet focuses on his controversies, but the reality is, he’s trying. Soulja’s SODMG brand was another lane for him to expand as a business man. Seeing SODMG become a target before it even hit its one-year anniversary is a setback not just for him but for the entire culture of young Black creators building businesses in real spaces.

Soulja Boy SODMG store

Soulja Boy is already taking steps to beef up security to protect the store moving forward. This is a reminder that being a young Black entrepreneur comes with challenges that test your resilience.

Stay locked in with FM Hip Hop for updates on this story and for the culture news you actually care about.

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FM Culture New Music

Soulja Boy Drops Two Music Videos in One Day, Continuing His Streak of Innovation

Soulja Boy Drops Two Music Videos in One Day, Continuing His Streak of Innovation

Soulja Boy is proving once again that consistency and innovation are key to longevity in the music industry. The rapper, known for his pioneering influence on internet-driven hip-hop success, has just released two official music videos—”I Just Caught Another Play” and “Huh”—on the same day. This move comes just two weeks after he pulled a similar stunt, further solidifying his reputation as an artist who refuses to be boxed in by industry norms.

While some may argue that Soulja Boy’s numbers aren’t as high as they were during his early prime, he continues to push forward, adapting to the ever-changing digital landscape. Dropping multiple visuals simultaneously is a strategy that keeps his content fresh and his name buzzing across social media platforms. In a time when the music industry is oversaturated and often monotonous, artists must find ways to stand out—and Soulja Boy is doing just that.

His approach goes beyond just dropping music; it’s about maintaining a presence, keeping fans engaged, and proving that relevance is not solely dictated by mainstream success. The dual video releases keep his audience entertained and provide multiple entry points for potential viral moments—something Soulja Boy has always excelled at.

With hip-hop evolving rapidly, artists are constantly challenged to reinvent themselves. While many fade away, Soulja Boy continues to find creative ways to stay in the conversation. Whether it’s through new music, viral moments, or leveraging digital trends, he remains a force that refuses to be ignored.

https://youtu.be/Qg9qF0DoWIc?si=LtsS0Mv6GAVEzEeB

Check out the official music videos for “I Just Caught Another Play” and “Huh” now, and stay tuned for what Soulja Boy has in store next—because if history tells us anything, it’s that he’s always one step ahead.

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FM Fashion Trending

Soulja Boy and Sprayground Collaborate to Launch Inspired Collection

Soulja Boy is partnering with fashion brand Sprayground to bring fans an incredible capsule collection.

Soulja is known for making waves in the industry as a hip-hop artist. And his fashion-forward sense is indeed a complement to his award-winning artistry, highlighting his mass appeal. With a distinct flavor on the mic and bold stylistic choices, he stands out. Undoubtedly Soulja Boy is a trendsetter. And now, due to a collaboration with Sprayground, fans will gain access to a line of products inspired by the multi-platinum Grammy award-winning artist. Sprayground is hailing this new line as a nod to the amalgamation of contributions Soulja Boy has made to music, culture, and fashion. 

Sprayground Capsule Collection: Ode To Soulja Boy

David Ben David, the founder and Chief Creative Director of Sprayground, has created a unique line of “sleek pieces” using Soulja Boy’s signature style. These products include two backpacks (comic-book style/graffiti inflected), a uniquely designed jewelry case, and a limited-edition teddy bear backpack. They have been crafted to complement “Sprayground’s iconic stud designs” while giving props to Soulja Boy’s artistry. It is a heaven-made collection, representing the one-of-a-kind brand and celebrating Soulja Boys’ legacy and impact. 

Sprayground: Fashion Forward 

Sprayground’s unique brand has a global shine, proving founder David BenDavid’s exemplary talent. BenDavid entered the fashion game with a dream. His sights were on developing design concepts infusing edginess, art, and music while maintaining functionality. So he drew inspiration from insight gathered from childhood exposure to various elements of art, streetwear, and cultures. “David BenDavid (DBD) had high hopes of creating a brand he felt represented his childhood and upbringing. According to the brand’s press release,” Thus, he developed concepts for products intersecting the travel and fashion world in the most interestingly innovative way. 

More than a decade ago, Spraygroud turned heads, catching the interest of a waiting market with the debut of the specialized “Hello My Name is” backpack. And the innovative line of products remains a hit. Reportedly “Sprayground’s vibrant designs have garnered admiration and sold in over 30 countries.” 

David BenDavid: The Unfurling Of A Vision

With this collection, David Ben David was determined to celebrate Soulja Boy’s legacy. So, with a vision and an up-close and personal fashion collaboration with the artist, he came up with a signature line. The capsule collection intermarries Soulja Boy’s style and Spraygrounds’ cutting-edge designs. And they are sure to be fire. as they are incomparable to any collection on the market.

Collection Release

Amazingly fans will soon get a unique opportunity to join in celebrating the launch of the anticipated line. On December 15th David BenDavid is hosting a special event at the Shoe Palace in the Los Angeles Fairfax District. Additionally, Soulja Boy will be available for an in-person signing. Furthermore, the collection will be available on Sprayground’s website and nationwide in exclusive boutiques on the same day. 

Written By: Renae Richardson

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Unforgettable Moments From ‘The Breakfast Club’

With the recent announcement from Angela Yee that The Breakfast Club may be ending, it’s time to reminisce. Over the years, the popular radio show has given fans many laughs and spawned popular internet memes. But on Tuesday, Angela Yee posted a cryptic tweet declaring that the show as we know it is “officially over.”

It was later announced that the show itself wasn’t ending, but that Yee would be departing to host her own program. With the ending of an era, let’s take a look at some of the funniest moments and highlights from The Breakfast Club.

Highlights from ‘The Breakfast Club’

  • Birdman’s walkout

In April 2016, rap mogul Birdman appeared on the show to confront Charlamagne amidst all the speculation surrounding his past. During the interview, Birdman and Charlamagne exchanged words, leading to Birdman’s now-infamous walkout. The incident is one of the most famous in Breakfast Club history.

  • Soulja Boy goes off on Drake

In his January 2019 appearance on The Breakfast Club, Soulja Boy went on a tirade in regards to his comeback and impact on the rap game. But when DJ Envy suggested that Drake was the best rapper in the world, Soulja took offense. His response has become one of the most popular clips of the last few years.

  • Ray J’s phone call

In his 2010 appearance on the show, Ray J called in to discuss his beef with Fabulous. During the call, he became heated and went off on a rant calling out Fabulous. The heated discussion was one of the viral moments in the show’s early history.

  • DMX’s rendition of Rudolph the Red Nosed Reindeer

The late DMX provided an iconic moment for the show when he put his spin on the classic Christmas carol.

These classic Breakfast Club moments helped define an era in pop culture. With Yee’s departure, it’s uncertain how the show will move forward. But one thing’s for certain, it will never be the same.

Written by Olan Bryant

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FM News Trending

Fat Joe Speaks On Preserving Hip Hop Culture and What That Means

Fat Joe recently sat down to discuss an issue very dear to his heart, Hip-hop culture and its preservation. One thing was sure his endearing passion was evident.

Fat Joe’s Humble Beginnings

Fat Joe grew up in the Bronx, the birthplace of hip hop. Only during that time “Fat Joe da Gangsta” answered to his birth name, Joseph Antonio Cartagena. He was a little boy of Cuban and Puerto Rican lineage growing up in public housing in the ’70s. But he also grew up during one of the most electrifying periods in music history. Hip hop was in its infancy around the time the artist was in his adolescence. As recorded,

“Hip-hop originated in the predominantly African American economically depressed South Bronx section of New York City in the late 1970s.”

Fat Joe Breaks Down His Recollection

In the interview, Joe recalled how it felt growing up during that era. In his fondest recollections, he reflects on the diversity the inclusivity of hip hop. From what he could remember, Hip hop welcomed everyone with open arms. In his words,

“It was always diverse. It was always Latino, Black, White, Asian, whatever.”

And that unity is what made him fall in love with hip hop.

Universal Hip Hop Museum: Nas, LL Cool J, Lil Kim, & More Break Ground
‘Fat Joe Alongside  Other Hip Hop Legends Ground Breaking Of Universal Hip Hop Museum. Image Source:           Dia Dipasupil/Getty Images

 

 

 

A Shift

Joe doesn’t neglect to mention the change he’s felt. He notes things took a turn at some point. Unlike the conversations he remembered, conversations surrounding hip hop have shifted. Over time the center of talks has gravitated away from unity to ownership. As much as Joe could remember, it was never about who owned Hip hop. Hip-hop was communal; it belonged to everyone. Joe was clear on that in his interview,

“When I signed in growing up in the Bronx where Hip Hop was created, I was taught to love everybody that Hip Hop is almost a religion.”

Preservation Of Hip Hop His Driving Force

The artist firmly believes that where hip hop has veered is not the hip hop he knows or loves. And he aims to preserve the culture he knew growing up. In a heartfelt statement, he confers,

“We were always taught to embrace everybody who loves Hip Hop music. And so, I have an obligation to that.”

What Drives The Preservation of Hip Hop

For Joe preserving hip hop is about more than him. It’s more than the accumulation of money. Instead, his focus is on passing on his wealth of knowledge.

“I tell ’em, ‘Yo, move like this. Watch yourself, too.’ And that’s what it’s all about”

Summarily, he believes that perpetuating knowledge through generations is the key to cultural preservation. And it is hard-pressed to disagree with him there.

Fat Joe Scratches The Record

A few weeks ago, Soulja Boy hopped on social media with a rant. The topic of his tirade was the lack of mentorship from the OGs in the industry. He had loads to say. The centerpiece of his message the responsibilities of the old heads. Soulja placed many of the current generation’s woes on the backs of the previous artists calling them out for willful neglect. However, as proof and point, Joe proves some are doing something. For sure he is doing his part to ensure hip hop as he knows it lives on.

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Written by Renae Richardson

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A$AP Rocky Expresses Rap Has Been ‘Stuck’ Because Of The Internet

On the heels of his upcoming new album, A$AP Rocky recently sat down with Interview Magazine to discuss the current state of rap music. Being in the game for more than a decade, Rocky believes that rap music is currently stuck in adolescence, mostly due to the internet.

He spoke with comedian Jerrod Carmichael about the topic. “Rap is in its adolescence and it’s been stuck here since Soulja Boy,” he said. “Now, rap is stuck in this braggadocious, adolescent space. It’s not as mature.” Carmichael then spoke about Jay-Z’s song “Moonlight.” He notes that it is the “first rapper” he ever heard speak about family life. Rocky then expresses that adding Both go on to talk about toxic masculinity, fear, and fatherhood.

Soulja Boy Responds

Soulja Boy has since responded to the comment Rocky made. “Come on, man. Stop listening to people, bro,” Soulja said in an Instagram Live video. “Niggas don’t know what the fuck they talking about, on gang. That’s what I found out, bro. These niggas don’t be knowing what the fuck they talking about, bro.”

A$AP Rocky’s New Album

While there is no album title yet, Rocky’s new album is on the horizon. In an interview with Dazed Magazine in May, he mentions that he was about done with the album and had made visuals for the songs as well. “I’ve been shooting so many visuals for it. I don’t want to be cliche or sound like a salesman, but I’ve pushed myself to the limit on everything. Going from that industrial, subversive sound from Testing and then graduating with a more polished sound…I just like where it is.” It will be his first album in four years. He has since released “D.M.B” with its music video featuring Rihanna.

No word on when the album will be released but there may be a hint for when. The rapper was announced to play New York’s edition of Rolling Loud along with Nicki Minaj and Future. The festival takes place September 23-25 at Citi Field in Queens.

Written By: Roy Lott

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FM News Trending

Soulja Boy Has Some Words for Industry OG’s

One thing is sure Soula Boy is not shy; he is straightforward and raw when it comes to how he feels. So his recent comments about Industry OG’s aren’t entirely surprising.

Soulja’s Post

After a recent social media post, it is apparent Soulja Boy isn’t feeling how OGs in the industry have handled their success. According to the controversial artist, the OG’s have let the younger generation down. In his words,

I feel like, in a way, the motherfucking game failed us because they’re not kicking back enough knowledge to the young n-ggas. 

Is Soulja Boy Right?

Soulja Boy believes it’s an artist’s responsibility to give back. While that’s a beautiful sentiment, not everyone feels the same. For some artists, trailblazing and opening the doors of opportunity is enough. But, how much is enough, and precisely who makes that determination? Soulja contends,

All the OG’s you supposed to be kicking knowledge, y’all supposed to be kicking game to the young n-ggas, so they really running up a bankroll.

Weighted Shoulders

One thing Soulja is not arguing is the responsibility an artist has for their success. However, he is placing a fair amount of blame for young artists’ poor behavior on artists with history in the industry. According to Soulja

“They not telling the youngin’s how to get no money, they not tellin n-ggas how to go out and run up some bands. That’s why my youngin’s out here going crazy. Airing shit out, spinning shit.”

That’s something to mull over. 

Soulja Boy’s Penchant to Make Waves

No one has yet to respond to Soulja Boy’s statement. His perspective may elicit very little response as he doesn’t have a reputation for maintaining a strong rapport with others in the industry. As a source notes, The “Crank That” rapper has previously beefed with some of rap’s biggest legends over comments he’s made,” And calling out others is not typically the best way to stimulate a discussion on what contributions are necessary to help the younger artist.

Whether his comments will come off as a rant or a topic worthy of discussion is yet to be seen. We’ll have to see if anything is to follow.

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Written by Renae Richardson

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Soulja Boy Takes Credit For Creating TikTok In Latest Interview

Soulja Boy is the man of many firsts. Now, the rapper has added TikTok to the list. In a Thursday appearance on the It’s Tricky With Raquel Harper podcast, Soulja claimed he was responsible for the social media platform’s creation.

Harper asked Soulja Boy whom he would like to feature with during the interview. The Atlanta rapper responded by saying that he would like to do a song with Jay-Z. Draco then added that since Beyonce did the “Crank That” dance, he should get a feature with her husband.

“Man, I need that Roc Nation verse…man, you trippin’,” Soulja said. “I got Beyonce doing the “Crank That Soulja Boy.””

Harper then asked how the dance impacted the music scene today. Soulja Boy jokingly replied, “I created TikTok! It wouldn’t be no TikTok if it wasn’t for Soulja Boy.” He also joked that the platform should give him a 10 percent share.

Soulja Boy explained that he’s thankful for the app because his 2021 song “She Make It Clap” went viral on TikTok. The song eventually became No. 1 on Billboard’s Top Triller chart, earning SB a record deal as an independent artist.

The many firsts of Soulja Boy

The 31-year-old artist has accomplished his fair share of firsts on social media. He was the first artist to go viral on Youtube and the first rapper to be verified on Instagram. He even recently announced that he was expecting his first child.

It hasn’t been the smoothest journey for Soulja Boy, though. Last year, the rapper fell out with Kanye West over being excluded from the “Donda” tracklist. However, the two squashed their feud, and SB seemingly brushed it off.

If you want to watch the segment with Soulja Boy’s claims, check it out here.

Listen to the full podcast here.

Written by Olan Bryant

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Soulja Boy Experiences a Dream Come True With New Baby

Today Soulja Boy is experiencing one of the happiest days of his life.

Soulja Get’s Good News

One of the happiest moments in one’s life is when one can see the manifestation of a dream. On Saturday, Mar. 19, Soulja Boy was able to see one of his dreams come to life. A source states he wanted a bundle of joy for some time. In fact, he once prayed for a son. Finally, on Mar. 19, he got an answer to his prayer.

“As soon as the blue confetti and colored powder exploded, Soulja Boy started jumping up and down before running over to the baby’s mother to give her a hug.”

Soulja Kept it Public.

Soulja’s hope has been public knowledge for some time. In September, the artist publicly posted to social media his desires. September 2021, he wrote.

“I have everything I want in life except for a son. God, please bless me I’ve been patient.”

His reveal is, today, proof of the power of hope and belief.

Soulja Boy’s Dark History

However, a dark history follows the “I’m All That” performer. Two years ago, his ex-sued the artist. The suit claims she was not only kidnapped by the star but underwent horrifying abuse. Last May, another ex-also raised accusations of alleged abuse, also claiming the abuse led to the miscarriage of a child she and the artist conceived.

Nia Riley, daughter of Teddy Riley, had this to say about the miscarriage,

“We had an incident when I was pregnant, I’m not sure what time it was when it happened, but I know for sure it was like, that night, like late that night, maybe two, or something, in-the-morning.”

Without a doubt, that is difficult information to swallow.

Just the Facts

We don’t have solid proof about whether either of these accusations is true. However, Soulja’s current love interest is pregnant, and the gender reveal indicates both will be proud parents of a boy.

Life Up Ahead for Soulja

What role his past will play in the unfolding of events no one knows. It’s with the hope that one learns the lessons of life well. This is especially important when one has been blessed with the opportunity to bring another life into the world.

Congratulations to Soulja Boy on the news and a dream come true.

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Written by Renae Richardson

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Have you read about Soulja Boy’s message to aspiring rappers? If not, then check out FM Hip Hop’s retrospective article.

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Rae Sremmurd Member Slim Jxmmi Challenges Lil Uzi Vert & More To Boxing Match

Slim Jxmmi, one-half of Rae Sremmurd, commented on his new passion for boxing with TMZ over the weekend. When asked about which celebrities he’d want to have the chance to spare with, he gave a few different names including Lil Uzi Vert, Soulja Boy & Jake Paul. This is all coming after being arrested for battery against his ex-girlfriend back in January this year. According to Jxmmi, he uses boxing as a coping mechanism & way to steer his life around since that incident. In his own words, “Since I just turned 30, I want to get my life together and be done with the stupid shit, and I just want to set an example for my kids so this is me taking a step towards that direction.” Check out the full TMZ clip below:

 

How Jxmmi Matches Up With The Names Listed

One of the names Jxmmi listed was Philadelphia-icon Lil Uzi Vert. He believes a matchup with anyone in his weight class, including Uzi, would make for a good fight, “Anybody in my weight class, if you in the 130 to 140 weight class, training in boxing. You want to get out there, let’s get out there.” The 30-year old Rae Sremmurd rapper also mentions Soulja Boy (and Jake Paul) when answering the initial question, “I want to be on Jake Paul’s card, Soulja Boy Tell Em. I’m telling him to get in the ring because he already called me out before we need that. That’s good for the culture.” While Soulja seems more reasonable, Jake Paul may be too far out of his league right now

Jxmmi Smiling, Image Source: WireImage
Image Source: WireImage

 

Will Sremmlife 4 Album Ever Happen?

Rae Sremmurd cemented themselves as an iconic hit-making duo last decade. Now, their status & future together seem very questionable as the 2 pursue more solo ventures. Many Rae Sremmurd fans still do wish & pray for the two to come together again for Sremmlife 4. Are you ready for them to take over the rap game again? Read more of FM Hip-Hop’s featured articles today.

 

Written by: Oryah Brown | Instagram: @oryah.wav

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