Lately, Offset has been quite vocal, and his current topic is Hip Hop decline and its changing dynamics. The ex-member of the renowned Hip Hop group Migos has shared his thoughts on why the genre isn’t achieving its previous sales figures. His points are not only intriguing but hold a lot of validity.
Offset After Setting It Off
Offset recently gave a few minutes of his time to engage in a deep conversation with Apple Music’s host, Ebro Darden. Discussion began with Offset’s latest album, “Set It Off.” But the dialogue soon ventured beyond production details and lyrical frameworks.
Darden’s deep dive branched into exploring the artist’s underlying motivations. The probe took viewers into the core of what initially drew Offset to the music industry and what continues to inspire him today. However, in a typical fashion, the interview evolved. The focus expanded to address wider concerns within the music industry.
Offset Tackles Cookie Cutter Behavior
When discussing current trends in Hip Hop, Offset quickly pointed to declining numbers within the genre. He didn’t merely note this downturn but offered his perspective on the causes. In his words, “I feel the numbers are down in our genre specifically because I feel like everything is so the same.”
And he did not stop there; he went on to delineate what areas he sees this in. According to Offset, it’s across the board.
“Not just on the sound side but all the way around creatively.”
Leading With Solutions
Highlighting problems is often easier than proposing solutions – a task many can do but few offer remedies for. In this context, he suggests, “You’ve got to give the fan an experience. And experience is not you on the mic; that shit don’ be enough.”
For some, that is likely a hard pill to swallow. Because while many talented people are nice with the mic, everyone is not an entertainer.
Offset A Trendsetter: A Living Example
Though not everyone might align with his views or approaches, his actions exemplify that true leadership extends beyond mere words—it involves recognizing problems, planning, and executing. Regardless of differing opinions, his achievements speak for themselves.
As evidenced by Billboard, his album “Set It Off” made an impressive debut, landing at number two. Elsewhere, “Set It Off” begins at No. 2 on the top Rap Albums and No.5 on the all-genre Billboard 200.” Now that’s impressive. And if his success is an indication of what works, then his perspective is certainly worth listening to.
What do you think? Has the industry become too cookie-cutter?
Written by Renae Richardson
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